NUS BBA 21 March 2016

Year Fours win Copenhagen Business School Case Competition

Year Fours – Team Leader Ivan Ho (BBA Hons), Mabelyn Tan (BAC Hons), Goh Hui Han (BBA Hons) and Douglas Eu (Hons) – were champs at the CBS Case Competition organised by Copenhagen Business School. They were accompanied by Associate Prof Lau Geok Theng.  Click here to relive the joy as the camera captures the moment of their win.

CBS gp

From left: Josefine Riber (Team Host), Ivan, Mabelyn Tan, Goh Hui Han and Douglas Eu with Prof Lau.

The team beat eleven other teams and finalists McGill University and the University of New South Wales to bring home the trophy. This is the fourth time NUS is bringing the trophy home. We are also the school that has won the most time in the competition’s history.

This year’s case study featured the TDC Group, the largest telephone company in Denmark, connecting over 8 million customers in telephony, broadband and television. TDC is also Denmark’s 10th largest private sector employer.

On why they won, Ivan says, “The judges were impressed by our strong understanding of the whole consumer decision journey within the telecommunication industry as well as our strategies that were simple yet highly actionable.”

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