In our ‘Getting To Know’ Series, we regularly feature staff, students, and other community members of NUS Business School, who make us who we are – you know, the ordinary people who make an extraordinary difference to our culture.
It is no secret that communication between the media and organisations has assumed much greater importance in today’s day and age, due to the evolving media landscape. This is why Christopher Chong tries to keep his mobile phone close at all times, even after dinner and on weekends.
As a senior manager of media relations in the School’s Corporate Communications office, Christopher serves as the main point of contact between the School and journalists, playing one of the key PR roles in the Corporate Communications team. This lesser-known employee (well, not anymore) is responsible for making many at the School famous by getting them media coverage.
We could go on and on, but at the risk of sounding biased (he is, after all, one of our team mates), let us hear directly from Christopher. And, ‘no comment’ was not an option in our interview.