NUS BBA 20 January 2015

Fresh victory over “The Fresh Connection”

Two of our undergrad teams beat 10 finalists to take the top two prizes in a National Supply Chain Challenge.

Winning team Cuatro: (L-R) Ho Wei Jie,Hong Xuhao, Eugene Tay, Jia Liang and Tay Shu Lin with Dr Robert Yap, Chairman & CEO of YCH Group Ltd.

Winning team Cuatro: (L-R) Tay Shu Lin, Ho Wei Jie, Tay Jia Liang, Rachel Wong Wei Qi, Dr Robert Yap

Launched by Supply Chain Asia (SCA) and jointly supported by Workforce Development Authority (WDA) and the Economic Development Board (EDB), “The Fresh Connection” is a web-based simulation which assesses participants on their aptitude and skills in making the right strategic decisions in supply chain management. During the challenge, students need to consider multiple factors – such as working with the right suppliers, deciding on warehouse capacity, making investment decisions, and managing inventories and forecast demands. The competition is open to tertiary students from polytechnics and universities in Singapore, as well as industry teams of young corporate professionals.

First runners-up, team Analyst: (L-R) Dr Robert Yap, Ong Shao Zhe Keefe, Pek Pei Qin, Tan Jun Xiang and Lanz Toh Ting Feng

First runners-up, team Analyst: (L-R) Dr Robert Yap, Ong Shao Zhe Keefe, Lanz Toh Ting Feng, Tan Jun Xiang

Two of our undergrad teams, led by Assoc Prof Dr Thompson Teo and mentored by Associate Professor Mark Goh and Visiting Senior Fellow Keith Carter, made it to the final rounds. Students also got a chance to learn from and network with leading professionals in the supply chain industry, such as Mr Paul Lim, President of SCA and Ms Roxane Desmicht, Senior Director of Corporate Supply Chain at Infineon Technologies.

“This competition has given us a good exposure to the industry, as supply chain is a critical enabler backend to support front line activities such as a sales” says Tay Jia Liang, an NUS BBA student from the winning team ‘Cuatro’.

Founder and president of SCA, Paul Lim said in a press release: “The Supply Chain Competition is unique as its engaging gameplay is targeted to attract the young and IT-savvy. Technology is the main driver of Supply Chain solutions today and will continue to be in the years to come.”