Redefining how we learn marketing

Art and science have permeated the marketing industry today, with disruptive forces – such as digital media, mobile and gaming – shaping the constant battle for the consumer’s attention.

How has marketing education kept up with these changes? How do aspiring marketers ensure they have the right knowledge, skills and training to succeed in this new-age battleground?

Associate Professor of Marketing Ashok Charan is addressing these challenges, one innovation at a time. His prolific background as a global marketing expert in leading fast moving consumer goods (FMCG) companies, combined with his passion for relevant and hands-on marketing training, has led him to create an innovative tool for his students that provides real-world training through simulation.

Destiny© is a FMCG business simulator that imparts strategic marketing skills through a virtual consumer panel. By replicating consumer behaviours, it offers a holistic learning experience. Pit against one another, participants have to implement effective marketing and business strategies, and develop an understanding of what drives store choice and brand choice. In doing so, they become proficient in the use of market knowledge and financial data for day-to-day business decisions.

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Professor Michael Frese Recognised for a Lifetime of Dedication to Entrepreneurship

Professor Michael Frese, Provost’s Chair and Head of Management and Organisation, was recently awarded The Dedication to Entrepreneurship Award, the Academy of Management’s highest award in the Entrepreneurship Division . The Award recognises a small number of individuals and organisations who have made extraordinary, long-term contributions that advance the mission and interests of the Division.

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(L-R) Awardees Bill Gartner, Candida Brush, Michael Frese; and Harry Sapienza (Presenter of the award and head of the award committee)

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The young and the influential

Nine of the 18 most influential professors aged 40 and under selected by Singapore Business Review in its annual list are from NUS Business School. This is the second time since 2014 the publication has released such a list to identify young business professors who have shown notable willingness to share their skills, knowledge and expertise in any medium.

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Nominated by various business schools and their colleagues, these young teachers are rising stars, both in the classroom and in cutting-edge research. They are authors of significant publications and are most sought after speakers in various forums.

Youngest on list is 27-year-old Assistant Professor Sam Yam who is also youngest in this year’s Poets & Quants global list of 40 most outstanding “under 40” business professors across the world.

Other young and talented professors nominated and featured from NUS Business School on the list are:

Congratulations to the professors!

 

A project with a difference

Four NUS MBA students chose to spend the first four months of the New Year making a social impact while simultaneously fulfilling their NUS MBA credit requirements.  Under the guidance of Senior Lecturer Wu Pei Chuan, the team worked on a Management Practicum Project with Daughters of Tomorrow (DOT), a non-profit that helps under-privileged women find jobs to support their families. Its mission is to facilitate livelihood opportunities for underprivileged women, and to support them in building financially independent and resilient families.

Doing so requires not only matching women with existing employment opportunities, but also working with corporate partners to develop innovative programs that meet both the companies’ and DOT’s needs.

Team of MBA students with Carrie Tan (in the middle) founder of DOT and Snr Lecturer Wu Pei Chuan (second from left)

Team of MBA students with Carrie Tan (in the middle) founder of DOT and Snr Lecturer Wu Pei Chuan (second from left)

The Challenge

Since 2014, over 289 women have registered with DOT seeking employment opportunities. Continue reading

Crossing the Chasm: A student’s perspective

With rising interest in social entrepreneurship in Singapore and in the region, NUS Business School’s Asia Centre for Social Entrepreneurship & Philanthropy (ACSEP) has organized a unique, first-of-its-kind challenge that brings students, social enterprises and mentors together to assist those social enterprises which have been stuck at the “Chasm” – they’re too large for seed-funding and yet too small for accelerator grants or impact investors.

The inaugural Crossing the Chasm Challenge will be held on 16 September, 2016.

Social Entrepreneurship Challenge Continue reading

Students Share: MSc in Management and CEMS MIM Programme

Students Share is a new series of contributed articles and answers shared by students who are currently enrolled in our programmes. The goal is to give prospective students and readers first-hand understanding of the programme and learn about real experiences directly from a current student.

The following answers are shared by Nadya Yanyan Huang, a concurrent double masters’ student. In June 2013, she was conferred with three degrees: Bachelor of Sciences (Honours) in Communications and New Media from NUS FASS, MSc in Management and CEMS Master’s in International Management from NUS Business School. Thank you, Nadya for sharing your thoughts! 

Students from the ESADE Block Seminar (August 2012) in Mont Sant Benet forming the word "CEMS". Credit: Olga Barshai

Students from the ESADE Block Seminar (August 2012) in Mont Sant Benet forming the word “CEMS”. Credit: Olga Barshai

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Striking Gold at Rag 2016

Rag day 2016 1Congratulations to Bizaders who have once again made us proud by claiming the Rag Gold Award for their dazzling performance and exhibit during Rag Day 2016 on 6 August!

A tradition which began in the late 1950s, Rag and Flag is a signature NUS event where NUS students – freshmen and seniors – from different Halls of Residence, Faculties and Schools bond over months of intensive preparations. Continue reading

Life on the other side: What two NUS BBA students learned from Silicon Valley

Two NUS BBA students, Lee Tze Yuan and Cheung Ho Yeung, were chosen among the 600 hopefuls who applied for a full-year internship programme with NUS Overseas College in Silicon Valley in USA.

How was life on the other side? How did this experience change them? What are their key learnings? Here’s what they shared: Continue reading

A Millennial Making His Mark

A recent survey by BNP Paribas on Global Entrepreneurs revealed that the millennial generation – those born between 1980 and 1995 – are creating more companies in traditional sectors and the new economy. On average, they launch about 8 companies throughout their careers, compared to 3.5 by the older generation. This sudden and strong emergence of a new generation of entrepreneurs under 35 have been dubbed “The Millennipreneurs.”

One of our very own – NUS BBA (Honours) alumnus Jian Liang Low – is a true blue “Millennipreneur”. Since the age of 5, he has been pursuing his passion for entrepreneurship and in his quest, travelled the world breathing in different cultures and personalities. By the age of 19, he has interned in start-ups, founded a few of his own, worked in a venture capital firm, spoke at international conferences and won international competitions – his experiences span across USA, Israel, China and Asia. Perhaps this is why his latest venture Trabble, a personalised, chat-based Concierge service, caters to global travellers who are looking for quick and efficient travel services.

NUS BBA (Honours) alumnus Jian Liang Low, who is passionate about nurturing entrepreneurs

NUS BBA (Honours) alumnus Jian Liang Low, who is passionate about nurturing entrepreneurs

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When Baldness brings bonding

She walks through the busy corridors of Mochtar Riady Building with a renewed exuberance, sometimes to many surprised and curious looks, or other times to words of encouragement and support. There’s a spring in her step due to the lightness – not from a clean-shaven head but from the joy in her heart.

Hair for hope

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