Learning to be a “great marketer” in the Facebook office

At NUS Business School, learning takes place inside and outside of the classroom. As part of their year one BBA programme in marketing, students take part in a range of company visits to get hands on experience.

BBA Year 1 Wayne Tan, who is also currently reading the U-town College program in Tembusu, recently visited the Facebook office where students learnt what it meant to be “great marketers”. 

In front of the popular Merlion mural at the Facebook office

Visiting the Facebook office is one example of what NUS Business School means by having a “rigorous” curriculum. To further enhance our learning, our professors facilitate such corporate visits as part of our out-of-classroom learning. This helps to bridge concepts and real world applications, allowing us to see the use of what we learn, and how it can actually be applied in the working world. Concepts are always substantiated with examples to demonstrate its applicability.

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Reuniting with a benefactor through the Peh Chin Hua Bursary

Being awarded a bursary can drastically improve a student’s financial situation, allowing them to concentrate on pursuing their academic interests and school activities with minimal worry. Outside-in speaks to a recent Peh Chin Hua Bursary award recipient, BBA Year 3 Chong Kia Wei, where he reunites with the same benefactor 17 years later.

Chong Kia Wei, recipient of the Peh Chin Hua Bursary this year, together with donor Mr Peh Chin Hua (right)

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Faculty Awards 2017

Congratulations to the winners of the 2016 Research Excellence and 2015/2016 Teaching Excellence Awards at the Faculty level. These awards honour and recognise members of our community who, through their performance and commitment, set new benchmarks in research and teaching.

Dean Bernard Yeung and the award recipients

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Internship is the first step of a career journey

Students who are in the BBA (Accountancy) programme are required to complete a mandatory minimum eight weeks of accounting or finance related internship.

This compulsory internship ensures that students are exposed to the accounting industry, enabling them to have a head start in their careers when they graduate. The students gain the experience of coping with a corporate environment that is different from the classroom.

NUS represent! Fellow accounting students from NUS Business School interning at Deloitte

For BAC Year 2 Amanda Tan, her first internship – working in audit at Deloitte – gave her the opportunity to take the initial step of her career.

Outside-In spoke to her on what it was like for her during her internship (5 Dec 2016 – 27 Jan 2017).

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Business alumni giving back by mentoring students

Someone wise and unknown once said, “A mentor is someone whose hindsight, can become your foresight”. The NUS MBA Mentorship Programme is a flexible professional development programme bringing together current MBA students and alumni in an exchange of knowledge, information, insights and experience.

Mentors and mentees meeting for the first time in the 2017 kick off event

Meeting at least three times during a six to seven months mentoring cycle, it helps facilitate the development of relationships between NUS MBA students and its alumni community. This year saw more than 50 mentors including 12 new mentors coming on board.

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Gaining new perspectives during overseas exchange

Student Exchange Programme (SEP) is designed to add an international flavour to the academic experience for BBA and MBA students. Each year some 400 students would travel to some 120 universities, spending a semester abroad taking modules in their second or third year.

Students gain valuable international exposure when studying and living in a foreign country, enriching their academic life and enhancing their personal development.

At the Grand Canyon where behind Marzouq was a few thousand feet drop!

For BBA Year 3 Ahamed Marzouq, SEP gave him the opportunity to experience a completely different learning environment, pick up life skills as well as develop an awareness and appreciation of other cultures. Outside-In spoke to him on what it was like for him studying in the US. Continue reading

A day in the work shoes of a Unilever brand manager

At NUS Business School, learning takes place inside and outside of the classroom. A group of year one BBA marketing undergraduates went for a behind-the-scenes tour at Unilever. The students caught a glimpse of how classroom theories are being implemented in businesses. They also get to hear from their Bizad senior, Minh Nguyen, on his personal experiences from what’s it like working in such FMCG organisations. 

BBA year 1 marketing students getting a treat at Unilever’s famed free flow Ben & Jerry’s ice cream

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Valley of dreams: A lady on a mission

The NUS Overseas Colleges (NOC) is a development programme that gives students opportunities to work and study in leading entrepreneurial and academic hubs for 12-month stints.

Skydiving in Hollister California

For BBA Year 3 Rafikah Halim, attending the NOC programme in Silicon Valley, California, is an opportunity to further her dream of starting her own technology company.

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Applying theories outside of the classroom – a NUS MBA collaboration with Japan Airlines

As part of the NUS MBA experience, the Management Practicum module incorporates real opportunities that allows students to directly apply concepts and theories acquired in the classroom to real-life business situation. 

A recent collaboration with Japan Airlines (JAL) and MBA students (class of 2018), Cheryl, David, Jia Wen and Rui Xian, had a successful partnership where the JAL Singapore Station expressed their heartfelt thanks upon the presentation of the MBA team’s research findings.

JAL Singapore staff (front row from right: Akira Mitsumasu, Jonathan Wan, Rick Nguyen), (back row start from 2nd from the right: Rei Hinata, Nobuhiko Masuko, Serina Koh, Kojiro Yamashita), the NUS MBA students and Prof Thompson Teo

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