NUS Team wins Australian Undergraduate Business Case Competition

The NUS Team, comprising Eleanor Low, Eugenia Lee, Nigel Toe and Shaun Chong, wowed the judges with their thorough analyses and polished presentations to emerge champions at the end of a gruelling week of challenges.

The Australian Undergraduate Business Case Competition is a joint initiative by the Queensland University of Technology Business School, the University of New South Wales (UNSW) Australia Business School and the University of Melbourne’s Faculty of Business and Economics.

(left to right) Prof Lau, Eleanor Low, Eugenia Lee, Shaun Chong & Nigel Toe

(left to right) Assoc Prof Lau Geok Theng, Eleanor Low, Eugenia Lee, Shaun Chong and Nigel Toe

Hosted by UNSW in Sydney, this year’s event pitted 16 teams from Australia, Asia, North America and Europe against each other in three rounds of competition, with each round taking a different format. The NUS Team was the only Asian team to reach the finals.

In the final challenge, the NUS team had to help The Smith Family, an Australian charity helping disadvantaged children get the most of their education operationalise their numeracy programme. This is a nation-wide initiative that helps 94 disadvantaged communities.

The contributor, Eugenia Lee, is a Year 4 BBA student.

Interested in our NUS BBA programme? Click here.

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