Our students have yet again done us proud. Our BBA students emerged second runners-up in the HSBC Asia Pacific Business Case Competition 2014, held recently in Hong Kong.
The team, comprising of Eleanor Low Su Qi, Chua Cheng Liang, Elliot Tan Wei Ming and Soh Hwa Jie, under the supervision of Associate Professor Tan Soo Jiuan, successfully completed four rounds to compete in the finals.
The two-day competition, organised by the University of Hong Kong Asia Case Research Centre (ACRC) and sponsored by HSBC, brings together top students from 24 universities in 19 countries and territories from the Asia-Pacific region. No electronic devices are allowed during the competition, and the cases used are unpublished business cases developed by the ACRC, and deal with some of the most relevant topics in today’s business world.
Our team impressed the panel of judges, comprising of more than 50 senior business executives, with its strategic recommendations and overall presentation.