NUS MBA 17 November 2013

We Came, We Saw, We Conquered: UNC Kenan-Flagler

If you’ve been following our previous posts about Cerebration 2013, you know that the grand finale of Cerebration 2013 was a culmination of many months of hard work and fierce competition among some 650 teams. Three incredibly smart MBA teams battled for the coveted grand prize in the finals of Cerebration 2013, held on 14 November 2013.

The finalists were tasked to propose innovative, implementable and scalable solutions to real business challenges faced by case sponsors – ideas that have the potential to impact the future of society in areas such as personal mobility in mega-cities, personal technology and food security in emerging economies.


The Proud Winners

The team from UNC Kenan-Flagler Business School, Yohei Yamamoto, Masanori Udagawa and Yasuhiro Oki, were crowned the champions of Cerebration 2013 and clinched the top prize of S$10,000 with their winning vision of personal mobility in the year 2020. Their case was given by Daimler Financial Services. With stricter regulations, sustainability concerns and the increasing density of traffic forcing vehicle manufacturers to examine their long-term business strategies, Daimler Financial Services has been seeking a game-changing solution that will be the future of transport in emerging mega-cities.


The team impressed the judges with an innovative proposal to give business professionals a means to enhance productivity during their commutes, instead of idling in traffic. Using the Daimler Group’s strengths, the team proposed a line of large wifi-enabled Mercedes Benz vehicles (named “Buxi”) to transport groups of passengers. These proposed vehicles would also be equipped with technology to calculate the shortest travel times to their destinations.



Teams from Duke University’s Fuqua School of Business and the Indian School of Business finished first and second runners-up respectively.

The Grand Finale

The event, attended by over 200 guests, was graced by Mr Yeo Guat Kwang, Member of Parliament in Singapore. It attracted wide international interest from students, media and business community. This year’s competition also saw higher participation from students in Europe, Latin America, North America, Middle East and Asia, with submissions from more than half of the top 50 business schools in the Financial Times’ Global MBA Rankings 2013.


Let us hope the tradition continues and we see equally competitive teams next year!

To view more photos of the grand finale event, click here. If you’re interested to pitch yourself among the top MBA minds next year, do follow NUS Cerebration on Facebook, Twitter or LinkedIn.