Business School teams up with Chinese government and incubator to cultivate innovation

The National University of Singapore (NUS) Business School has signed a Memorandum of Understanding (MoU) with Shanghai Zhangjiang Hi-tech Innovation Centre (HTIC) and Shanghai ISPACE Investment Management Group Co. Ltd (ISPACE).

Dean Bernard Yeung, with HTIC and ISPACE officials, at the signing ceremony of the MoU.

This partnership will result in the development of mutually beneficial programmes, projects and activities that promote new inventions and business ideas.

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Family feud drama in the Business School

Students in the family business course with Assoc Prof Marleen Dieleman (Strategy & Policy) got creative when asked to study an Asian family business feud and distil lessons from it.

The team was an international mix, including BBA student Keith Ong and exchange students Juan Dader (Universidad de Navarra), Lee Hyoseop (Korea University), Keith Ong (NUS) and Lina Sadovskaja (Stockholm University).

Picking India’s well-known Hiranandani family business, they came up with this wonderful and entertaining video clip that lays out the drama, its antecedents and the lessons family firms can learn from it.

The writer, Juan Dader, is an exchange student. 

Visit to ARC Children’s Centre

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To cap off our year-long Bizad50 celebrations with a heart of festive cheer, a group of fortunate staff and faculty visited the ARC Children’s Centre. After all, that is what Christmas is about – sharing and caring.

Not daunted by the torrential thunderstorm, the children cheered as they greeted us with their broad smiles.

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Poster Competition strikes a chord with students

Posters dotted the Business School foyer on the day of the Decision Sciences Undergraduate Poster Competition. For the students, it was the culmination of several weeks of discussions to find solutions to a real-life business problem, based on theories learnt in the classroom over the past few years. It was also a chance to articulate to judges, and argue too, the rationale of their business proposals.

While judges were faculty members, members of the companies they were analysing also came by to watch the presentations and offer valuable practical feedback on the business plans presented.

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Does an MBA still matter?

 	Featuring BBA, MBA students & professors. 

“Yes,” says Chua Nan Sze, Director of Graduate Studies at NUS Business School, who was featured in The Business Times article “Educating the CEO”.

“Building social and professional bonds can help in their personal and career growth, potentially spinning off collaborations, creating new opportunities and facilitating mutual benefits,” she said, of MBA graduates.

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Victoria’s marketing secrets

FullSizeRenderAt Victoria’s Secret stores, staff would stand in a line to help customers gauge sizes before buying clothing as gifts. This service is for those who are uncertain about sizes.

This is an example of how much Victoria’s Secret values its customers, as we found out in our visit to the company’s ION Orchard flagship store in Singapore. Associate Professor Ang Swee Hoon led six students (all BBA Year One) from her Principles of Marketing on this visit.

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NUS teams do us proud in tax competition

1. 28 NUS Students with Simon

Prof Simon Poh (front row, first from right), with the team of 28 students he led into the SMU Tax Case Competition. Amanda Chua is seated next to Prof Ho.

Our Accounting students clinched the top four prizes at the Tax Associate Round at the SMU Tax Case Competition, and the Most Photogenic Group award.

Twenty-eight Accounting students from NUS, forming seven teams, took part. In total, 40 teams took part from local universities and polytechnics.

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A visit to Unilever Singapore

unilever gp imageAssociate Professor Ang Swee Hoon led 19 students from her Principles of Marketing class to Unilever’s regional office in Singapore. Business School alumni, Minh Nguyen, Sherlyn Loh, Kwek Li Jun, and Queenie Ou, showed them around.

We found out first-hand that it is never a regular office day at Unilever Singapore.

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The surprise team of the competition

From left: Shaun Lum, Tan Jing Jie, Choi Fong Wa, Rahul Mahtani and Ahamed Marzouq

From left: Shaun Lum, Tan Jing Jie, Choi Fong Wa, Rahul Mahtani and Ahamed Marzouq

Students Shaun Lum, Tan Jing Jie, Choi Fong Wa (all BBA year 3) and Ahamed Marzouq (BBA year 2) made the School proud by beating off 82 other teams from the UK, Hong Kong, Malaysia, Philippines, Thailand and Singapore to reach the grand finals of the ASEAN-China Case Competition on 18 October 2015.

Organised by Yale-NUS Global China Connection, the inaugural ASEAN-China Competition challenges student teams to conceptualise an eco-city in the Liangjiang area of Chongqing that would be economically and socially viable.

Without any training in urban planning, the team surprised the competition by clinching the third prize of SG$1000. The judges were impressed by the team’s robust case and its well-structured presentation. The team also had a fifth member, FASS (Econs) year 4 student Rahul Mahtani.