Abroad and beyond: An internship in the land of samba and football

Brazil is synonymous with football. But with its rich culture and colourful life, the world’s fifth largest country offers so much more than just the beautiful game, according to BBA first year student Lester Phua.

While Brazil might be an unusual destination of an overseas internship for Business School students, Lester has taken the bold step to work at a Non-Governmental Organisation (NGO) there since late May this year.


And out of curiosity, Outside-In caught up with Lester to find out how he is coping in the land of samba.

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Bizad Abroad 2015 Ventures Beyond Asia

In the words of St Augustine, “The world is a book, and those who do not travel read only one page.” This summer, I got the chance to read a new page through Bizad Abroad 2015.

Bizad Abroad is an annual student-led initiative by NUS Business Club, which aims to raise awareness of doing business in a foreign environment and increase cultural appreciation. This is the first time that Bizad Abroad has ventured outside of Asia, to a land that sits on two continents – Istanbul, Turkey. And I couldn’t pass up such an opportunity.

Istanbul was an eye-opener, a hidden gem and a feast for the eyes. Here are a few highlights of what I learned:

Bizad Abroad 2015 outside the Blue Mosque

Bizad Abroad 2015 team outside the Blue Mosque

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“Think Sushi, Think Sakae:” Students Delve Into Sakae’s Recipe for Success

Sushi on conveyor belts. Customised menu apps on iPads to place orders. Efficient and speedy customer service. And a healthy quality food experience. These are some of the reasons why Singapore-based fast-food chain Sakae Sushi stands out as one of the top brands in the Food & Beverage industry today. Since its first store opened in 1997, the trendy restaurant that serves Japanese food has grown its regional presence, with 35 outlets in Singapore as well as outlets in China and Malaysia.

Sakae Sushi NUS Project

NUS BBAs Win Global Competitions

Our outstanding BBA students have done the School proud yet again, by winning two international competitions.

Final year undergraduates Valerie Soh, Lewis Phey, Matthew Yeo, and Timothy Leow successfully defended their title as champions in the International Case Competition at Maastricht in the Netherlands. Organised by the Maastricht University School of Business and Economics, the competition highlights strategic business challenges and requires competing teams to solve real problems within short time frames. Under the guidance of Dr Doreen Kum, our team emerged as the winner after an intensive week of case analysis and presentations.

ICC Maastricht Winners (L-R): Valerie Soh, Daniel Kremerov (team host), Matthew Reuben Yeo, Lewis Phey, Timothy Leow, Dr Doreen Kum

ICC Maastricht Winners (L-R): Valerie Soh, Daniel Kremerov (team host), Matthew Reuben Yeo, Lewis Phey, Timothy Leow, Dr Doreen Kum

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Undergrads Emerge Victorious in Competitions

Our undergrads did us proud by winning national and international competitions recently.

Team Chrome Consulting, comprising of our undergraduates Eleanor Low, Phyllis Ng, Matthew Reuben Yeo and Soh Hwa Jie, beat 14 international teams to win the Scotiabank International Case Competition 2015. Organised by the Ivey Business School in Canada, the annual competition explores the diverse challenges and complexities associated with a international business. With just 15 hours to prepare for the case, our team impressed the judges with their in-depth case analysis, quality of presentation and responses to judges’ questions.  The team is grateful to Associate Professor Tan Soo Jiuan, for her mentorship and guidance throughout the competition.

Scotia Bank International Case Competition

Team Chrome Consulting (L-R): Eleanor Low, Soh Hwa Jie, Assoc Prof Tan Soo Jiuan, Phyllis Ng and, Matthew Reuben Yeo

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Getting Up close and Personal with Senior FMCG industry professionals

With the changing landscape of consumer marketing, what is it like to work for leading FMCG companies? What is exciting, monotonous or challenging in marketing professions and what is the career progression like?

60 undergraduate and graduate students recently had a chance to find out when they got up close and personal with a team of accomplished experts –  Ethan Lim, Madhav Nayak, Carissa Dizon, Anirban Dattagupta and Sharad Lal – from leading consumer brands like P&G, Unilever and General Mills.

NUS Business School Career Services

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Making a Difference with the Gift of Hope


A gift of hope goes a long way towards helping to keep a dream alive. For the recipients of the NUS Business School Undergraduate Scholarship and Bursary Award 2014, it has definitely made a positive difference.

BBA undergraduate Heng Lijin (pictured above) used to give tuition two to three times a week to help ease the financial burden for her mum, the sole breadwinner of the family.  So when she was awarded the W & Y Holding Bursary, she felt extremely blessed.

“With this bursary, I can now afford to cut down my part-time work and channel my energy into my studies. I am now motivated to work harder towards achieving better academic results,” says Lijin.

Now in year two of her BBA programme, Lijin even found time to be involved in a few community projects such as Charity Fiesta and RunNUS as her way of giving back to society.

The awards are supported by donors from the NUS Business School Alumni Associations, individuals and corporations. This year, about 600 business school undergraduates qualified for bursaries.  Many, like Lijin, take on part-time jobs to pay their tuition fees, earn pocket money and support their families. Their hectic schedules make it a constant struggle to balance their heavy study commitments with their long hours of work. The support of our donors ensures a level playing field for them, and gives them the opportunity to take part in more co-curricular activities that will help them develop into holistic individuals.

“Many of our students shoulder tremendous burdens – not only do they have to study hard like their peers to attain their degrees; but they also have to finance their education on their own. The generosity and graciousness of our donors has created hope for potential future business leaders,” says Associate Professor Chng Chee Kiong, Vice Dean, Undergraduate Studies.