BBA team first to achieve a ‘double’ in case competitions

team JNAT Consulting

Team JNAT Consulting became the first Business School team to win both the NUS-Shell Business Case Challenge and UOB-NUS Case Competition in the same year.

One reason for their win was that the students were able to act and think like real-life consultants, according to Associate Professor Tan Soo Jiuan of Marketing, who was a member of the judging panel for both competitions.

“We put ourselves in the shoes of a consulting team, and thought about what the client would want from us. From there, we came up with the strategy that our client would be happy with,” said Team JNAT member Jonathan Koh.

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BBA Orientation: Bonding and building rapport

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Orientation seems to be a time of fun and games for Business School first-year undergraduate students.

But it is an important period that allows them to settle into university life before classes start, according to Belmen Woo, the outgoing Vice-President for Student Life, Management Committee, Bizad Club.

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Scholarship ignites young CEO’s potential

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Ivy Tse Wing Man (top row, centre) with Halogen Foundation Singapore staff

For Business School alumnus Ivy Tse Wing Man (’11), receiving the Lee Kong Chian Global Merit Scholarship as an undergraduate opened up a world of opportunities and gave her the freedom to discover the passion that would shape her future career choice.

The Scholarship – established from gifts from the Lee Foundation and awarded to individuals who demonstrate academic excellence, all-roundness and leadership qualities – gave Ivy the opportunity to throw herself into the many activities on offer at NUS outside the academic programmes.

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Abroad and beyond: An internship in the land of samba and football

Brazil is synonymous with football. But with its rich culture and colourful life, the world’s fifth largest country offers so much more than just the beautiful game, according to BBA first year student Lester Phua.

While Brazil might be an unusual destination of an overseas internship for Business School students, Lester has taken the bold step to work at a Non-Governmental Organisation (NGO) there since late May this year.

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And out of curiosity, Outside-In caught up with Lester to find out how he is coping in the land of samba.

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Bizad Abroad 2015 Ventures Beyond Asia

In the words of St Augustine, “The world is a book, and those who do not travel read only one page.” This summer, I got the chance to read a new page through Bizad Abroad 2015.

Bizad Abroad is an annual student-led initiative by NUS Business Club, which aims to raise awareness of doing business in a foreign environment and increase cultural appreciation. This is the first time that Bizad Abroad has ventured outside of Asia, to a land that sits on two continents – Istanbul, Turkey. And I couldn’t pass up such an opportunity.

Istanbul was an eye-opener, a hidden gem and a feast for the eyes. Here are a few highlights of what I learned:

Bizad Abroad 2015 outside the Blue Mosque

Bizad Abroad 2015 team outside the Blue Mosque

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“Think Sushi, Think Sakae:” Students Delve Into Sakae’s Recipe for Success

Sushi on conveyor belts. Customised menu apps on iPads to place orders. Efficient and speedy customer service. And a healthy quality food experience. These are some of the reasons why Singapore-based fast-food chain Sakae Sushi stands out as one of the top brands in the Food & Beverage industry today. Since its first store opened in 1997, the trendy restaurant that serves Japanese food has grown its regional presence, with 35 outlets in Singapore as well as outlets in China and Malaysia.

Sakae Sushi NUS Project

NUS BBAs Win Global Competitions

Our outstanding BBA students have done the School proud yet again, by winning two international competitions.

Final year undergraduates Valerie Soh, Lewis Phey, Matthew Yeo, and Timothy Leow successfully defended their title as champions in the International Case Competition at Maastricht in the Netherlands. Organised by the Maastricht University School of Business and Economics, the competition highlights strategic business challenges and requires competing teams to solve real problems within short time frames. Under the guidance of Dr Doreen Kum, our team emerged as the winner after an intensive week of case analysis and presentations.

ICC Maastricht Winners (L-R): Valerie Soh, Daniel Kremerov (team host), Matthew Reuben Yeo, Lewis Phey, Timothy Leow, Dr Doreen Kum

ICC Maastricht Winners (L-R): Valerie Soh, Daniel Kremerov (team host), Matthew Reuben Yeo, Lewis Phey, Timothy Leow, Dr Doreen Kum

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Undergrads Emerge Victorious in Competitions

Our undergrads did us proud by winning national and international competitions recently.

Team Chrome Consulting, comprising of our undergraduates Eleanor Low, Phyllis Ng, Matthew Reuben Yeo and Soh Hwa Jie, beat 14 international teams to win the Scotiabank International Case Competition 2015. Organised by the Ivey Business School in Canada, the annual competition explores the diverse challenges and complexities associated with a international business. With just 15 hours to prepare for the case, our team impressed the judges with their in-depth case analysis, quality of presentation and responses to judges’ questions.  The team is grateful to Associate Professor Tan Soo Jiuan, for her mentorship and guidance throughout the competition.

Scotia Bank International Case Competition

Team Chrome Consulting (L-R): Eleanor Low, Soh Hwa Jie, Assoc Prof Tan Soo Jiuan, Phyllis Ng and, Matthew Reuben Yeo

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