Poster Competition strikes a chord with students

Posters dotted the Business School foyer on the day of the Decision Sciences Undergraduate Poster Competition. For the students, it was the culmination of several weeks of discussions to find solutions to a real-life business problem, based on theories learnt in the classroom over the past few years. It was also a chance to articulate to judges, and argue too, the rationale of their business proposals.

While judges were faculty members, members of the companies they were analysing also came by to watch the presentations and offer valuable practical feedback on the business plans presented.

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Victoria’s marketing secrets

FullSizeRenderAt Victoria’s Secret stores, staff would stand in a line to help customers gauge sizes before buying clothing as gifts. This service is for those who are uncertain about sizes.

This is an example of how much Victoria’s Secret values its customers, as we found out in our visit to the company’s ION Orchard flagship store in Singapore. Associate Professor Ang Swee Hoon led six students (all BBA Year One) from her Principles of Marketing on this visit.

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Our Overseas Colleges students make their mark in international hackathons

Congratulations to our NUS Overseas Colleges (NOC) students who have been flying our flag high in several overseas hackathons.

In Las Vegas, Cheung Ho Yeung and Lee Cheryl, who are with the NUS College in Silicon Valley programme, together with NOC friends from the School of Computing, won one of the top five prizes of US$20,000 at Money20/20.

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A visit to Unilever Singapore

unilever gp imageAssociate Professor Ang Swee Hoon led 19 students from her Principles of Marketing class to Unilever’s regional office in Singapore. Business School alumni, Minh Nguyen, Sherlyn Loh, Kwek Li Jun, and Queenie Ou, showed them around.

We found out first-hand that it is never a regular office day at Unilever Singapore.

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Justin Liu strikes gold: at sea and at school

at seaOur heartiest congratulations to Justin Liu, our third-year business and economics student. Together with teammate Denise Lim, they clinched gold at the Nacra 17 event at the Qingdao leg of the International Sailing Federation (ISAF) World Cup. They are the first Singaporeans to win at a World Cup event in the sport.

In so doing, they have qualified for the 2016 Rio Olympics.

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BBA team first to achieve a ‘double’ in case competitions

team JNAT Consulting

Team JNAT Consulting became the first Business School team to win both the NUS-Shell Business Case Challenge and UOB-NUS Case Competition in the same year.

One reason for their win was that the students were able to act and think like real-life consultants, according to Associate Professor Tan Soo Jiuan of Marketing, who was a member of the judging panel for both competitions.

“We put ourselves in the shoes of a consulting team, and thought about what the client would want from us. From there, we came up with the strategy that our client would be happy with,” said Team JNAT member Jonathan Koh.

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BBA Orientation: Bonding and building rapport

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Orientation seems to be a time of fun and games for Business School first-year undergraduate students.

But it is an important period that allows them to settle into university life before classes start, according to Belmen Woo, the outgoing Vice-President for Student Life, Management Committee, Bizad Club.

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Scholarship ignites young CEO’s potential

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Ivy Tse Wing Man (top row, centre) with Halogen Foundation Singapore staff

For Business School alumnus Ivy Tse Wing Man (’11), receiving the Lee Kong Chian Global Merit Scholarship as an undergraduate opened up a world of opportunities and gave her the freedom to discover the passion that would shape her future career choice.

The Scholarship – established from gifts from the Lee Foundation and awarded to individuals who demonstrate academic excellence, all-roundness and leadership qualities – gave Ivy the opportunity to throw herself into the many activities on offer at NUS outside the academic programmes.

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