Learning beyond the classroom via field projects

Real learning starts when students apply what they have learnt in school to serve the community.

Field Service Projects (FSP) provide such an opportunity – for students to work with an established organization. They get to learn directly from the organisation’s management while engaging in real-world business issues. It is also an excellent networking platform for students as they prepare to enter the real world when they graduate.

Most importantly, FSPs challenge students to deliver as they must ensure that their recommendations can be executed, and is not merely a paper exercise.

When Khoo Teck Puat – National University Children’s Medical Institute (NUHkids), wanted to determine the level of awareness of paediatric services offered by NUHkids, as well as to study the intended behaviour of parents when their children fall ill, they roped in a team of Business School undergraduates.

This group of students – Bryan Wang, Joshia Kwa, Shirlynn Oh and Eunice Tan –were also tasked with proposing strategies on how NUHkids could reach out and build greater awareness amongst the target audience.

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Clockwise from bottom left: Shirlynn, Bryan, Eunice and Josiah enjoying their experience with their supervisor, Assoc Prof Ang Swee Hoon of Marketing.

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Bringing the Classroom Outside In

Classes where professors hold court and engage in one-way information flow is becoming passe. Today, progressive education engage in “experiential learning”.

RS4665_Dr Lau Geok Theng 01Assoc Prof Lau Geok Theng of Marketing says students should participate more actively in such programmes: “Employers are now looking at work experience in resumes, not just academic results. The internship or the new start-up that a student helps to pioneer will demonstrate the skills honed during these stints, and indicate how well he will perform in real-life challenging environments.”

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More than up to the Challenge

Congratulations to our undergraduates who won the CFA Institute Research Challenge Singapore Round 2016. They defeated teams from SMU, NTU, SIM University, SIM Global, SIT and Yale-NUS.

20160130_135306The team comprising, (from left to right) Toh Zhen Zhou, Yeo Sui Chuan, Sarah Long, Lim Wei Quan Jenson and Wang Wei Long Bryan, also clinched the Best Research Report Award.

Held annually since 2007, the competition is organised by CFA Institute, a global association of finance professionals. Our school has been dominating the Research Challenge Singapore Round. With this year’s title, we have won a record five times, two more than our nearest challenger, SMU.

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Carrying Deloitte’s flag on campus

Student ambassador programmes by organisations help develop students’ technical and soft skills. One such initiative is the Deloitte Student Ambassador Program.

Launched in 2014, the Program was introduced to recognise talented new staff. Its Student Ambassadors are those who have accepted priority offers to join the firm upon graduation and have excelled in their studies, co-curricular activities or their internships with the firm.

The 2015 edition of the Program saw Low Zhan Hao Pierre, BAC Year 3 and Ngui Jia Yi, BAC Year 2 joining Deloitte as the firm’s Student Ambassadors. Continue reading

NUS Team wins Australian Undergraduate Business Case Competition

The NUS Team, comprising Eleanor Low, Eugenia Lee, Nigel Toe and Shaun Chong, wowed the judges with their thorough analyses and polished presentations to emerge champions at the end of a gruelling week of challenges.

The Australian Undergraduate Business Case Competition is a joint initiative by the Queensland University of Technology Business School, the University of New South Wales (UNSW) Australia Business School and the University of Melbourne’s Faculty of Business and Economics.

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Poster Competition strikes a chord with students

Posters dotted the Business School foyer on the day of the Decision Sciences Undergraduate Poster Competition. For the students, it was the culmination of several weeks of discussions to find solutions to a real-life business problem, based on theories learnt in the classroom over the past few years. It was also a chance to articulate to judges, and argue too, the rationale of their business proposals.

While judges were faculty members, members of the companies they were analysing also came by to watch the presentations and offer valuable practical feedback on the business plans presented.

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Victoria’s marketing secrets

FullSizeRenderAt Victoria’s Secret stores, staff would stand in a line to help customers gauge sizes before buying clothing as gifts. This service is for those who are uncertain about sizes.

This is an example of how much Victoria’s Secret values its customers, as we found out in our visit to the company’s ION Orchard flagship store in Singapore. Associate Professor Ang Swee Hoon led six students (all BBA Year One) from her Principles of Marketing on this visit.

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Our Overseas Colleges students make their mark in international hackathons

Congratulations to our NUS Overseas Colleges (NOC) students who have been flying our flag high in several overseas hackathons.

In Las Vegas, Cheung Ho Yeung and Lee Cheryl, who are with the NUS College in Silicon Valley programme, together with NOC friends from the School of Computing, won one of the top five prizes of US$20,000 at Money20/20.

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A visit to Unilever Singapore

unilever gp imageAssociate Professor Ang Swee Hoon led 19 students from her Principles of Marketing class to Unilever’s regional office in Singapore. Business School alumni, Minh Nguyen, Sherlyn Loh, Kwek Li Jun, and Queenie Ou, showed them around.

We found out first-hand that it is never a regular office day at Unilever Singapore.

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Justin Liu strikes gold: at sea and at school

at seaOur heartiest congratulations to Justin Liu, our third-year business and economics student. Together with teammate Denise Lim, they clinched gold at the Nacra 17 event at the Qingdao leg of the International Sailing Federation (ISAF) World Cup. They are the first Singaporeans to win at a World Cup event in the sport.

In so doing, they have qualified for the 2016 Rio Olympics.

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