A day in the work shoes of a Unilever brand manager

At NUS Business School, learning takes place inside and outside of the classroom. A group of year one BBA marketing undergraduates went for a behind-the-scenes tour at Unilever. The students caught a glimpse of how classroom theories are being implemented in businesses. They also get to hear from their Bizad senior, Minh Nguyen, on his personal experiences from what’s it like working in such FMCG organisations. 

BBA year 1 marketing students getting a treat at Unilever’s famed free flow Ben & Jerry’s ice cream

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Valley of dreams: A lady on a mission

The NUS Overseas Colleges (NOC) is a development programme that gives students opportunities to work and study in leading entrepreneurial and academic hubs for 12-month stints.

Skydiving in Hollister California

For BBA Year 3 Rafikah Halim, attending the NOC programme in Silicon Valley, California, is an opportunity to further her dream of starting her own technology company.

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Learning the Google way

At NUS Business School, learning takes place inside and outside of the classroom.

As part of their year one BBA programme in marketing, students take part in a range of company visits to get hands on experience.

Here student Devin Nathaneal recalls a recent visit to the new Google HQ.

Walking into the Google headquarters in Singapore, it’s immediately obvious this is not like any other company.

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Nothing trivial about quizzes

Organised by the NUS Business School, in-conjunction with The Tata Group, the 10th edition of the Tata Crucible Campus Quiz Singapore saw a total of 164 participants (82 teams) participating.

Two teams (Ryan and Dylan, and Tianming and Yu See) from NUS Business School, who made it into the highly competitive top final eight-team stage, share their exciting experience. The preliminary round saw 20 questions across various topics addressed to all participants. This was followed by a short wild card round amongst teams ranked 7 to 14 based on the scores. Out of which 2 teams joined the 6 top scoring teams to make an eight-team stage final where they were further tested with five rounds of live, rapid-fire quizzing.

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Image maker with impact

Recently walter1named by Female Magazine as one of Singapore’s rising star photographers, you’d be surprised to find out Walter Tan (BBA Year 2) only “officially” launched his photography career last April.

What started out as a hobby since secondary school, Walter now counts Nathan Hartono, Jamie Pang, Elaine Jasmine, Mongabong as some of his collaborators. He’s also worked with brands such as Fossil, L’Oréal, Coen Anders, Sketchers, Garnier, just to name a few. He humbly credits his stardom to “being lucky and meeting the right people at the right time”. Continue reading

NUS team wins ASEAN stocks prize

The CIMB ASEAN Stock Challenge 2016 saw our undergraduates – Team Fujok, emerge as overall 2nd Runner Up in the regional Grand Finale held at the Singapore Exchange on 9 January 2017.

From left: Gideon Wong, Sagar Shah, Devin Nathanael and Ryan Phua (Life Sciences)

From left: Gideon Wong, Sagar Shah, Devin Nathanael and Ryan Phua (Life Sciences)

Led by team captain Devin Nathanael (BBA Year 1), Team Fujok consists of Gideon Wong (BAC Year 1), Sagar Nilesh Shah (BBA Year 1) and Ryan Timothy Phua (Life Sciences Year 2), they beat some 300 teams at the Singapore Finals last October to become National Champions. They further clinched honours for having the Best Strategy Paper Award at the national level which qualified them for a spot at the regional Grand Finale against teams from Cambodia, Indonesia, Malaysia, and Thailand.

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Undergrads clinch national championship in UOB-NUS Case Competition

Congratulations to our undergraduates who emerged champions in the national category of this year’s United Overseas Bank-National University of Singapore (UOB-NUS) Case Competition after impressing an independent panel of experts in several grueling rounds.

Organised by NUS Business School’s undergraduates at the NUS Case Consulting Group, the annual event held from 22 August to 2 September 2016 comprised of National and International categories that run in parallel, with a total of 213 teams participate from around the world.

Team Tako, consisting of NUS Bachelor of Business Administration (BBA) students Chuk Kam Ying Jimmy, Zhang Liting, Li Qing and Khoo Jing Quan finished ahead of some 600 participants from universities across Singapore.

Team Tako (L-R): Chuk Kam Ying Jimmy, Li Qing, Zhang Liting and Khoo Jing Quan

Team Tako (2nd L-R): Chuk Kam Ying Jimmy, Zhang Liting, Li Qing and Khoo Jing Quan

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Redefining how we learn marketing

Art and science have permeated the marketing industry today, with disruptive forces – such as digital media, mobile and gaming – shaping the constant battle for the consumer’s attention.

How has marketing education kept up with these changes? How do aspiring marketers ensure they have the right knowledge, skills and training to succeed in this new-age battleground?

Associate Professor of Marketing Ashok Charan is addressing these challenges, one innovation at a time. His prolific background as a global marketing expert in leading fast moving consumer goods (FMCG) companies, combined with his passion for relevant and hands-on marketing training, has led him to create an innovative tool for his students that provides real-world training through simulation.

Destiny© is a FMCG business simulator that imparts strategic marketing skills through a virtual consumer panel. By replicating consumer behaviours, it offers a holistic learning experience. Pit against one another, participants have to implement effective marketing and business strategies, and develop an understanding of what drives store choice and brand choice. In doing so, they become proficient in the use of market knowledge and financial data for day-to-day business decisions.

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Crossing the Chasm: A student’s perspective

With rising interest in social entrepreneurship in Singapore and in the region, NUS Business School’s Asia Centre for Social Entrepreneurship & Philanthropy (ACSEP) has organized a unique, first-of-its-kind challenge that brings students, social enterprises and mentors together to assist those social enterprises which have been stuck at the “Chasm” – they’re too large for seed-funding and yet too small for accelerator grants or impact investors.

The inaugural Crossing the Chasm Challenge will be held on 16 September, 2016.

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Striking Gold at Rag 2016

Rag day 2016 1Congratulations to Bizaders who have once again made us proud by claiming the Rag Gold Award for their dazzling performance and exhibit during Rag Day 2016 on 6 August!

A tradition which began in the late 1950s, Rag and Flag is a signature NUS event where NUS students – freshmen and seniors – from different Halls of Residence, Faculties and Schools bond over months of intensive preparations. Continue reading