NUS team wins ASEAN stocks prize

The CIMB ASEAN Stock Challenge 2016 saw our undergraduates – Team Fujok, emerge as overall 2nd Runner Up in the regional Grand Finale held at the Singapore Exchange on 9 January 2017.

From left: Gideon Wong, Sagar Shah, Devin Nathanael and Ryan Phua (Life Sciences)

From left: Gideon Wong, Sagar Shah, Devin Nathanael and Ryan Phua (Life Sciences)

Led by team captain Devin Nathanael (BBA Year 1), Team Fujok consists of Gideon Wong (BAC Year 1), Sagar Nilesh Shah (BBA Year 1) and Ryan Timothy Phua (Life Sciences Year 2), they beat some 300 teams at the Singapore Finals last October to become National Champions. They further clinched honours for having the Best Strategy Paper Award at the national level which qualified them for a spot at the regional Grand Finale against teams from Cambodia, Indonesia, Malaysia, and Thailand.

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Undergrads clinch national championship in UOB-NUS Case Competition

Congratulations to our undergraduates who emerged champions in the national category of this year’s United Overseas Bank-National University of Singapore (UOB-NUS) Case Competition after impressing an independent panel of experts in several grueling rounds.

Organised by NUS Business School’s undergraduates at the NUS Case Consulting Group, the annual event held from 22 August to 2 September 2016 comprised of National and International categories that run in parallel, with a total of 213 teams participate from around the world.

Team Tako, consisting of NUS Bachelor of Business Administration (BBA) students Chuk Kam Ying Jimmy, Zhang Liting, Li Qing and Khoo Jing Quan finished ahead of some 600 participants from universities across Singapore.

Team Tako (L-R): Chuk Kam Ying Jimmy, Li Qing, Zhang Liting and Khoo Jing Quan

Team Tako (2nd L-R): Chuk Kam Ying Jimmy, Zhang Liting, Li Qing and Khoo Jing Quan

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Redefining how we learn marketing

Art and science have permeated the marketing industry today, with disruptive forces – such as digital media, mobile and gaming – shaping the constant battle for the consumer’s attention.

How has marketing education kept up with these changes? How do aspiring marketers ensure they have the right knowledge, skills and training to succeed in this new-age battleground?

Associate Professor of Marketing Ashok Charan is addressing these challenges, one innovation at a time. His prolific background as a global marketing expert in leading fast moving consumer goods (FMCG) companies, combined with his passion for relevant and hands-on marketing training, has led him to create an innovative tool for his students that provides real-world training through simulation.

Destiny© is a FMCG business simulator that imparts strategic marketing skills through a virtual consumer panel. By replicating consumer behaviours, it offers a holistic learning experience. Pit against one another, participants have to implement effective marketing and business strategies, and develop an understanding of what drives store choice and brand choice. In doing so, they become proficient in the use of market knowledge and financial data for day-to-day business decisions.

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Crossing the Chasm: A student’s perspective

With rising interest in social entrepreneurship in Singapore and in the region, NUS Business School’s Asia Centre for Social Entrepreneurship & Philanthropy (ACSEP) has organized a unique, first-of-its-kind challenge that brings students, social enterprises and mentors together to assist those social enterprises which have been stuck at the “Chasm” – they’re too large for seed-funding and yet too small for accelerator grants or impact investors.

The inaugural Crossing the Chasm Challenge will be held on 16 September, 2016.

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Striking Gold at Rag 2016

Rag day 2016 1Congratulations to Bizaders who have once again made us proud by claiming the Rag Gold Award for their dazzling performance and exhibit during Rag Day 2016 on 6 August!

A tradition which began in the late 1950s, Rag and Flag is a signature NUS event where NUS students – freshmen and seniors – from different Halls of Residence, Faculties and Schools bond over months of intensive preparations. Continue reading

Life on the other side: What two NUS BBA students learned from Silicon Valley

Two NUS BBA students, Lee Tze Yuan and Cheung Ho Yeung, were chosen among the 600 hopefuls who applied for a full-year internship programme with NUS Overseas College in Silicon Valley in USA.

How was life on the other side? How did this experience change them? What are their key learnings? Here’s what they shared: Continue reading

A Millennial Making His Mark

A recent survey by BNP Paribas on Global Entrepreneurs revealed that the millennial generation – those born between 1980 and 1995 – are creating more companies in traditional sectors and the new economy. On average, they launch about 8 companies throughout their careers, compared to 3.5 by the older generation. This sudden and strong emergence of a new generation of entrepreneurs under 35 have been dubbed “The Millennipreneurs.”

One of our very own – NUS BBA (Honours) alumnus Jian Liang Low – is a true blue “Millennipreneur”. Since the age of 5, he has been pursuing his passion for entrepreneurship and in his quest, travelled the world breathing in different cultures and personalities. By the age of 19, he has interned in start-ups, founded a few of his own, worked in a venture capital firm, spoke at international conferences and won international competitions – his experiences span across USA, Israel, China and Asia. Perhaps this is why his latest venture Trabble, a personalised, chat-based Concierge service, caters to global travellers who are looking for quick and efficient travel services.

NUS BBA (Honours) alumnus Jian Liang Low, who is passionate about nurturing entrepreneurs

NUS BBA (Honours) alumnus Jian Liang Low, who is passionate about nurturing entrepreneurs

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Another type of NUS Orientation – by the Enablers

There is another type of Orientation in NUS. A kind, gentle, compassionate one.  Those who organise it call themselves the NUS Enablers.

E-colourise 2Orientation 2016 Project Director, Ruth Lee, FASS Year 1 going 2, says:

There is a need for a special Orientation for student with special needs (SSNs) for various reasons. I bet few of us students have considered that some SSNs cannot participate fully in the general Orientation activities. For example, students with limited mobility will find the hilly NUS campus inaccessible on wheelchair, or cannot join in the running or contact games. Students with visual or hearing impairment may lack peer support and guidance in camps. Students with autism may be unaccustomed to the intense socialising that freshmen camps require. Yet at the end of the day they are still students like you and me. They might even have undergone greater challenges to matriculate into NUS, and are really worthy of respect and awe. These SSNs are freshmen deserving of a proper orientation and senior guidance.

E-colouriseNow in its second year, the campus-wide Orientation programme for SSNs initiated by the Enablers is possibly the first of its kind among tertiary institutions in Singapore.

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Ong Hua Han was deciding between NUS Business School and another university which was nearer home and most importantly, on flatter ground.  Even his family doctor discouraged him from NUS because it would be hard for him to move around its hilly terrain. He was born with a condition called brittle bone disease (Osteogenesis Imperfecta), and moves around mostly on a wheelchair.

H GradThen the BBA office reached out to the family. Its staff invited Hua Han and his parents to the school. Over a cosy tea session, they talked about the challenges and possibilities of NUS – accessibility, safety, health; and how the office could assist him if he joined the school. Then – and his mother fondly remembers – the Assistant Dean, Dr Helen Chai, personally took them on a walk around the school, showing him the routes that were wheelchair-accessible – in her high heels!

He remembers that there was a drop step near the bus-stop he would not be able to negotiate with his wheelchair. BBA Office connected with the now Office of Campus Amenities (then called Office of Estate and Development), and a ramp for wheelchair access was built. The office also, when needed, helped schedule his lessons so they did not run back to back and thus he had time to get to each class on time.

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Revelation – Transformation – Activation!

A paradigm shift is by definition a fundamental change in one’s belief system. The Paradigm Shift Series (PSS) is, in the words of its organisers, “a series of curated sessions that aim to redefine mindsets and challenge people to live out purpose-driven lives.”

The whole idea came about when a group of senior BBA students noticed that many of their peers, and in particular Bizaders, were stressed about getting ahead in life and their future careers. The group set out to pilot a series of talks to share fresh and liberating perspectives on issues pertinent to undergraduates: networking, success and career. Hence the idea for this series of inspirational talks was born, with a starting line-up of five speakers:

PSS_Speaker LineupOrganised by a group of students for students – the PSS team of nine was helmed by Pang Jun Xiang, BBA Accountancy Y3 and Koshae Tan, double degree BBA and BA Y3, with the support of two NUS alumni Lu Jianhao and Joshua Teo.

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