NUS Business School takes on the Gobi Desert Challenge

What does NUS Business School have in common with a Buddhist Monk?

The answer? An insatiable thirst for knowledge; the determination to walk the talk; the will to overcome all obstacles to attain their goal; and a shared journey trekking across the Gobi Desert. It was at Mo-Kia-Yen Gobi Desert 1,300 years ago that the Chinese Buddhist monk, scholar, traveller and translator, Xuangzang, was chased, abandoned, and almost killed as he traversed the desert to India in pursuit of original Buddhist scriptures.

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“Think Sushi, Think Sakae:” Students Delve Into Sakae’s Recipe for Success

Sushi on conveyor belts. Customised menu apps on iPads to place orders. Efficient and speedy customer service. And a healthy quality food experience. These are some of the reasons why Singapore-based fast-food chain Sakae Sushi stands out as one of the top brands in the Food & Beverage industry today. Since its first store opened in 1997, the trendy restaurant that serves Japanese food has grown its regional presence, with 35 outlets in Singapore as well as outlets in China and Malaysia.

Sakae Sushi NUS Project

NUS BBAs Win Global Competitions

Our outstanding BBA students have done the School proud yet again, by winning two international competitions.

Final year undergraduates Valerie Soh, Lewis Phey, Matthew Yeo, and Timothy Leow successfully defended their title as champions in the International Case Competition at Maastricht in the Netherlands. Organised by the Maastricht University School of Business and Economics, the competition highlights strategic business challenges and requires competing teams to solve real problems within short time frames. Under the guidance of Dr Doreen Kum, our team emerged as the winner after an intensive week of case analysis and presentations.

ICC Maastricht Winners (L-R): Valerie Soh, Daniel Kremerov (team host), Matthew Reuben Yeo, Lewis Phey, Timothy Leow, Dr Doreen Kum

ICC Maastricht Winners (L-R): Valerie Soh, Daniel Kremerov (team host), Matthew Reuben Yeo, Lewis Phey, Timothy Leow, Dr Doreen Kum

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Undergrads Emerge Victorious in Competitions

Our undergrads did us proud by winning national and international competitions recently.

Team Chrome Consulting, comprising of our undergraduates Eleanor Low, Phyllis Ng, Matthew Reuben Yeo and Soh Hwa Jie, beat 14 international teams to win the Scotiabank International Case Competition 2015. Organised by the Ivey Business School in Canada, the annual competition explores the diverse challenges and complexities associated with a international business. With just 15 hours to prepare for the case, our team impressed the judges with their in-depth case analysis, quality of presentation and responses to judges’ questions.  The team is grateful to Associate Professor Tan Soo Jiuan, for her mentorship and guidance throughout the competition.

Scotia Bank International Case Competition

Team Chrome Consulting (L-R): Eleanor Low, Soh Hwa Jie, Assoc Prof Tan Soo Jiuan, Phyllis Ng and, Matthew Reuben Yeo

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Congratulations to the NUS Cerebration 2014 Global Champs from India’s NMIMS

The Guest of Honour, Marc Hantscher, President, Bosch and Siemens Home Appliances for Asia Pacific presented the prize to the winning NMIMS team

 

A new champion was crowned at the finals of NUS Cerebration 2014 held on 12 November at the NUS Guild House. The grand prize of S$10,000 went to MBA students from School of Business Management, NMIMS Mumbai (NMIMS), consisting of Aman Jain, Anisha Mukhija and Prince Jain. Teams from Anderson School of Management, Kenan-Flagler Business School and Tuck School of Business joined the NMIMS team in the Grand Final.

The winning team impressed the judges with their proposal for devising the most feasible and convincing business strategy for a Singapore-based interior furnishing company whose business has not been performing as well in India as it has in other Asian markets. The judges were impressed by the thorough research and comprehensive proposal, which included strategies for the premium market, cross-selling and social media engagement.

Cerebration Judges

Cerebration’s esteemed judges included representatives from sponsors Daimler Financial Services, Spring Singapore and OUE.

“It was fantastic to take part in the finals of Cerebration 2014 in Singapore and see the excellent and innovative ideas of the other teams. Despite the pressures, challenges and disagreements we faced leading up to this stage of the competition, it has definitely been an experience that stretched our ability to work as a team, and that is something that will come in useful in the course of our careers,” said Ms Anisha Mukhija from NMIMS.

Organised entirely by our MBA students, the event attracted entries from 601 teams from 150 business schools in 34 countries. Now into its 10th year, the annual NUS Cerebration has seen many changes, including how case requirements have evolved to keep pace with industry developments. This year, participants were tasked to address the transformation of the global economy and rapid digitisation of business and consumer lifestyles – real challenges faced by sponsors Daimler Financial Services and SPRING Singapore.

“NUS Business School is proud to host the world’s largest student-organised MBA case competition and be a global platform for the exchange of knowledge and ideas, in line with our vision to be Asia’s leading business school,” says Associate Professor Susanna Leong, Vice Dean of Graduate Studies, NUS Business School.

For the organisers, it has been a fulfilling journey with unforgettable memories of camaraderie among fellow organisers and students from all over the world. Remarked Mr Amrit Dureja, leader of the Cerebration 2014 organising team and NUS MBA student: “It has been an opportunity we are all thankful for, and an honour to be part of the organising team for the 10th edition of Cerebration. I look forward to seeing future cohorts of NUS MBA students benefit from this enriching experience, just as we have.”

BBA Team Does The Biz School Proud at Citi International Case Competition

 

1st Runner Up

All smiles, from left: Abigail Ho, Douglas Eu, Jerome Tan, Eugenia Lee and Assoc Prof Ang Swee Hoon

“The key to unlocking the potential of the future,” said Jerome Tan in his opening salvo that led the NUS team to 1st runner up position at the Citi International Case Competition organized by Hong Kong University of Science & Technology.

The NUS team wowed the judges with their professional consulting-style analysis and sleek presentation to unlock the branding and expansion potential for the Langham Hospitality Group (LHG), a Hong Kong-owned hotel chain consisting of The Langham, a five-star bespoke hotel; Langham Place, a modern luxury hotel; Eaton Hotel, targeted at the Millennials; and a soon-to-be-launched hotel for business travelers.

Besides Jerome, the NUS team comprising Abigail Ho, Douglas Eu, and Eugenia Lee, advised by Professor Ang Swee Hoon, flew our flag high as the only Asian team to make it to the finals. Jerome, a seasoned case participant, led the team. Abigail is in her final year, while Douglas and Eugenia are “newbies” to international case competitions.

“The HKUST Citi International Case Competition was an experience like no other. Having to work on a 22-hour case, as well as to compete in an interrupted Q&A presentation in the finals, definitely pushed the four of us to not only be analytical but also have agile minds,” remarked Eugenia. She added, “The competition brought together individuals from all over the world, and allowed me to forge new friendships that I am definitely going to keep. It was a grueling but rewarding week and I am glad to say that we did our best.”

A challenging competition indeed as there were 18 top universities from 11 countries and 5 continents, pitting against each other.

In the first round with 6 universities competing in each of 3 divisions, NUS emerged winners in their division. The first round chief judge, Mr Bob Van Den Oord, Managing Director and Vice President of Brands at LHG, was impressed with the team’s thought process, analysis and delivery.

In the finals where judges were allowed to interrupt their presentation, the team battled the onslaught of questions from 7 prominent judges representing LHG, Citibank, and consulting firms, Accenture and Oliver Wyman. The judges commented that they could not have delivered that high level of analysis as students at their age.

All in, a feather in the cap for the students and NUS.