“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.”
– Amir Kassaei, Chief Creative Officer, DDB Global
This was the initial idea that the Branding and Development Council, a small group of members from NUS Business School community, came together with. The BDC was formed to create and build strong differentiation for the School and focus on the development and growth of key stakeholders.
While this sounds like a tall order, the BDC has made significant strides.
Well-known Chinese financial author, Wu Xiaobo, believes that China’s economic transformation is the greatest event in history. In a talk at NUS Business School titled, “Chinese Enterprises: The past 30 years and 30 years in the future” on November 27, Wu gave a historical perspective of the evolution of private enterprises in China since the 1980s. He took the audience through the key milestones that have shaped growth of private enterprises in China, beginning with the first tentative steps at reform in the late 1970s, the growth of coastal Special Economic Zones, the Asian financial crisis in 1997 and more recently China’s reaction to the global financial crisis.
The talk was the latest in NUS Business School’s Asian Business Series, an initiative to invite Asian thought leaders to discuss business trends and economic issues in Asia. The event was attended by about 250 attendees, Associate Professor Song Zhaoli, Academic Director of Asia-Pacific Chinese EMBA moderated the Q&A and Professor Bernard Yeung, the Dean of NUS Business School, gave closing remarks.
In his talk Wu took the audience through some of the policies and turning points that have helped China maintain unparalleled growth rates, averaging upwards of 9 per cent annually over the past three decades. He warned, however, that challenges lie ahead. Many Chinese are leaving or seeking to leave China due to legal issues and religious conflicts. State owned enterprises are in urgent need of reform, he said, and it is also important ensure equitable distribution of profits generated by private enterprises.
Looking to the future, Wu said he believed that information technology and the internet revolution will be the dominant force of change in China’s economic landscape.
Chinese economy is growing rapidly and there is need for quality executive education for training its future business leaders. We recently hosted delegates from China to explore this and similar avenues of partnerships.
A delegation of 15 faculty members from China Business Executives Academy at Dalian (CBEAD) led by the Vice-President, Professor Dong Dahai, visited NUS Business School on November 12, 2013. CBEAD is a part of the Dalian University of Technology. The Academy is China’s only school where highly qualified CEOs are trained. Vice-President Professor Dong Dahai has previously said, “Collaboration with large municipal enterprises, best universities and independent business organizations made it possible for us to accumulate advanced experience in personnel training.”
With this consideration, the main objectives of this visit were: Continue reading
We stopped by at a recent informal student interaction for student exchange programmes, hosted by NUS Bizad Club. We couldn’t pass away this opportunity to introduce you all to a new member of our NUS Business School community.
Meet Jimin Clara Lee, a third year economics exchange student from Korea University. Here are her (unfiltered) thoughts about NUS Business School: Continue reading