NUS Business School’s Charity Run rallies community support for its students and the Autism Resource Centre

The annual NUS Bizad Charity Run 2017 has raised more than $140,000 for financially disadvantaged NUS Business School undergraduates and the Autism Resource Centre (ARC), a not-for-profit charity.

Organised by the NUS Business School Alumni Association (NUSBSA) and NUS Bizad Club, this year’s event attracted more than 1,400 participants. The event was graced by Mr Lim Biow Chuan, Member of Parliament for Mountbatten SMC and Deputy Speaker of Parliament.

Mr Lim Biow Chuan, Member of Parliament for Mountbatten SMC and Deputy Speaker of Parliament taking a ‘welfie’ with Professor Bernard Yeung, Dean of NUS Business School (right) and participants of the 10KM Challenge Run of the annual NUS Business School’s Bizad Charity Run 2017 just before the race flag off

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Experiential learning at local and regional competitions

NUS Business School students and alumni participate various international and local case competitions and hackathons. These events give them the opportunity to apply the knowledge they acquired in school and solve real-world business challenges.

Team charts new growth strategies for China Mobile

Team oG Capital clinched the top spot at the Asia Investment Banking Conference HSBC M&A Case Study Competition. Led by Chris Chng (BBA Year 3), the team consists of Andy Soh (BBA Year 3 and Engineering Year 4), Szeto Kah Keong (BBA Year 2) and Goh Chong Wei (Engineering Year 2).

This year, some 60 teams were challenged to identify the UK firms that China Mobile can acquire to expand its business. oG Capital impressed the judges with its realistic valuation assumptions and clarity in transaction reasoning.

HSBC M&A Case Competition team picture

The champions! From left: Chris, Chong Wei and Kah Keong with executives from AIBC, CAIA Association and HSBC.

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Learning to make a difference

A small delegation of 10 undergraduate students from an accounting theory class recently went on an expedition to Pekanbaru, Indonesia to learn more about the environmental and social impact of haze in the region.

Aimed at integrating theory with practice, the trip took a macro-view on environmental accountability and corporate social responsibility. Led by Professor Oliver Li, the students got a chance to blend classroom knowledge with real, business context and learn more about the environmental issue by visiting real business operations in plantations and potential ‘hotspots’.

indonesia haze NUS 1The student team visited Musim Mas Group’s Sorek estate in Pekanbaru.

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Undergrads clinch national championship in UOB-NUS Case Competition

Congratulations to our undergraduates who emerged champions in the national category of this year’s United Overseas Bank-National University of Singapore (UOB-NUS) Case Competition after impressing an independent panel of experts in several grueling rounds.

Organised by NUS Business School’s undergraduates at the NUS Case Consulting Group, the annual event held from 22 August to 2 September 2016 comprised of National and International categories that run in parallel, with a total of 213 teams participate from around the world.

Team Tako, consisting of NUS Bachelor of Business Administration (BBA) students Chuk Kam Ying Jimmy, Zhang Liting, Li Qing and Khoo Jing Quan finished ahead of some 600 participants from universities across Singapore.

Team Tako (L-R): Chuk Kam Ying Jimmy, Li Qing, Zhang Liting and Khoo Jing Quan

Team Tako (2nd L-R): Chuk Kam Ying Jimmy, Zhang Liting, Li Qing and Khoo Jing Quan

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Redefining how we learn marketing

Art and science have permeated the marketing industry today, with disruptive forces – such as digital media, mobile and gaming – shaping the constant battle for the consumer’s attention.

How has marketing education kept up with these changes? How do aspiring marketers ensure they have the right knowledge, skills and training to succeed in this new-age battleground?

Associate Professor of Marketing Ashok Charan is addressing these challenges, one innovation at a time. His prolific background as a global marketing expert in leading fast moving consumer goods (FMCG) companies, combined with his passion for relevant and hands-on marketing training, has led him to create an innovative tool for his students that provides real-world training through simulation.

Destiny© is a FMCG business simulator that imparts strategic marketing skills through a virtual consumer panel. By replicating consumer behaviours, it offers a holistic learning experience. Pit against one another, participants have to implement effective marketing and business strategies, and develop an understanding of what drives store choice and brand choice. In doing so, they become proficient in the use of market knowledge and financial data for day-to-day business decisions.

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Students Share: MSc in Management and CEMS MIM Programme

Students Share is a new series of contributed articles and answers shared by students who are currently enrolled in our programmes. The goal is to give prospective students and readers first-hand understanding of the programme and learn about real experiences directly from a current student.

The following answers are shared by Nadya Yanyan Huang, a concurrent double masters’ student. In June 2013, she was conferred with three degrees: Bachelor of Sciences (Honours) in Communications and New Media from NUS FASS, MSc in Management and CEMS Master’s in International Management from NUS Business School. Thank you, Nadya for sharing your thoughts! 

Students from the ESADE Block Seminar (August 2012) in Mont Sant Benet forming the word "CEMS". Credit: Olga Barshai

Students from the ESADE Block Seminar (August 2012) in Mont Sant Benet forming the word “CEMS”. Credit: Olga Barshai

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Striking Gold at Rag 2016

Rag day 2016 1Congratulations to Bizaders who have once again made us proud by claiming the Rag Gold Award for their dazzling performance and exhibit during Rag Day 2016 on 6 August!

A tradition which began in the late 1950s, Rag and Flag is a signature NUS event where NUS students – freshmen and seniors – from different Halls of Residence, Faculties and Schools bond over months of intensive preparations. Continue reading

Life on the other side: What two NUS BBA students learned from Silicon Valley

Two NUS BBA students, Lee Tze Yuan and Cheung Ho Yeung, were chosen among the 600 hopefuls who applied for a full-year internship programme with NUS Overseas College in Silicon Valley in USA.

How was life on the other side? How did this experience change them? What are their key learnings? Here’s what they shared: Continue reading

A Millennial Making His Mark

A recent survey by BNP Paribas on Global Entrepreneurs revealed that the millennial generation – those born between 1980 and 1995 – are creating more companies in traditional sectors and the new economy. On average, they launch about 8 companies throughout their careers, compared to 3.5 by the older generation. This sudden and strong emergence of a new generation of entrepreneurs under 35 have been dubbed “The Millennipreneurs.”

One of our very own – NUS BBA (Honours) alumnus Jian Liang Low – is a true blue “Millennipreneur”. Since the age of 5, he has been pursuing his passion for entrepreneurship and in his quest, travelled the world breathing in different cultures and personalities. By the age of 19, he has interned in start-ups, founded a few of his own, worked in a venture capital firm, spoke at international conferences and won international competitions – his experiences span across USA, Israel, China and Asia. Perhaps this is why his latest venture Trabble, a personalised, chat-based Concierge service, caters to global travellers who are looking for quick and efficient travel services.

NUS BBA (Honours) alumnus Jian Liang Low, who is passionate about nurturing entrepreneurs

NUS BBA (Honours) alumnus Jian Liang Low, who is passionate about nurturing entrepreneurs

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Another type of NUS Orientation – by the Enablers

There is another type of Orientation in NUS. A kind, gentle, compassionate one.  Those who organise it call themselves the NUS Enablers.

E-colourise 2Orientation 2016 Project Director, Ruth Lee, FASS Year 1 going 2, says:

There is a need for a special Orientation for student with special needs (SSNs) for various reasons. I bet few of us students have considered that some SSNs cannot participate fully in the general Orientation activities. For example, students with limited mobility will find the hilly NUS campus inaccessible on wheelchair, or cannot join in the running or contact games. Students with visual or hearing impairment may lack peer support and guidance in camps. Students with autism may be unaccustomed to the intense socialising that freshmen camps require. Yet at the end of the day they are still students like you and me. They might even have undergone greater challenges to matriculate into NUS, and are really worthy of respect and awe. These SSNs are freshmen deserving of a proper orientation and senior guidance.

E-colouriseNow in its second year, the campus-wide Orientation programme for SSNs initiated by the Enablers is possibly the first of its kind among tertiary institutions in Singapore.

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