A small delegation of 10 undergraduate students from an accounting theory class recently went on an expedition to Pekanbaru, Indonesia to learn more about the environmental and social impact of haze in the region.
Aimed at integrating theory with practice, the trip took a macro-view on environmental accountability and corporate social responsibility. Led by Professor Oliver Li, the students got a chance to blend classroom knowledge with real, business context and learn more about the environmental issue by visiting real business operations in plantations and potential ‘hotspots’.
The student team visited Musim Mas Group’s Sorek estate in Pekanbaru.
NUS students worked together with top ASEAN social enterprises, to compete for prizes amounting to S$75,000 for the inaugural Crossing the Chasm Challenge held on 16 September 2016. The inaugural event focused on students working with industry mentors to help social enterprises helping to end poverty devise marketing plans and pitches for success.
Art and science have permeated the marketing industry today, with disruptive forces – such as digital media, mobile and gaming – shaping the constant battle for the consumer’s attention.
How has marketing education kept up with these changes? How do aspiring marketers ensure they have the right knowledge, skills and training to succeed in this new-age battleground?
Associate Professor of Marketing Ashok Charan is addressing these challenges, one innovation at a time. His prolific background as a global marketing expert in leading fast moving consumer goods (FMCG) companies, combined with his passion for relevant and hands-on marketing training, has led him to create an innovative tool for his students that provides real-world training through simulation.
Destiny© is a FMCG business simulator that imparts strategic marketing skills through a virtual consumer panel. By replicating consumer behaviours, it offers a holistic learning experience. Pit against one another, participants have to implement effective marketing and business strategies, and develop an understanding of what drives store choice and brand choice. In doing so, they become proficient in the use of market knowledge and financial data for day-to-day business decisions.
Four NUS MBA students chose to spend the first four months of the New Year making a social impact while simultaneously fulfilling their NUS MBA credit requirements. Under the guidance of Senior Lecturer Wu Pei Chuan, the team worked on a Management Practicum Project with Daughters of Tomorrow (DOT), a non-profit that helps under-privileged women find jobs to support their families. Its mission is to facilitate livelihood opportunities for underprivileged women, and to support them in building financially independent and resilient families.
Doing so requires not only matching women with existing employment opportunities, but also working with corporate partners to develop innovative programs that meet both the companies’ and DOT’s needs.
Team of MBA students with Carrie Tan (in the middle) founder of DOT and Snr Lecturer Wu Pei Chuan (second from left)
Since 2014, over 289 women have registered with DOT seeking employment opportunities. Continue reading
There is a group of Business School students who have come together to establish a foundation that builds schools in the poorest regions of China. The Inspiring Sunshine Foundation’s (ISSF) goal is to build 101 schools by its tenth year and to educate and equip these children – to help them break out of the poverty cycle. Since the initiative began seven years ago, 61 schools have been built.
Four of them, which were fully or partially funded by alumni donations, bear NUS’s name:
- Hunan Province Shuangfeng County NUS Hanpo Hope Primary School
- Jiangxi Province Suichuan County NUS Shatian Hope Primary School
- Sichuan Province Puge County NUS Sunshine Hope Primary School
- Chongqing Municipal Changning County NUS Qingshan Hope Primary School
ISSF started with a simple spark. While at Business School, Chen Jianguang (EMBA APEX-C 16) remembers a professor remarking that the budget for education in Singapore is second only to its budget for its national defence. This left a deep impression on him, that that was the difference between China and Singapore.
It made him think about the uneven distribution of resources in China, especially to the poorer areas, and towards education – that thus, the children from the poorer areas are unable to break out of the poverty cycle and change their fates.
A paradigm shift is by definition a fundamental change in one’s belief system. The Paradigm Shift Series (PSS) is, in the words of its organisers, “a series of curated sessions that aim to redefine mindsets and challenge people to live out purpose-driven lives.”
The whole idea came about when a group of senior BBA students noticed that many of their peers, and in particular Bizaders, were stressed about getting ahead in life and their future careers. The group set out to pilot a series of talks to share fresh and liberating perspectives on issues pertinent to undergraduates: networking, success and career. Hence the idea for this series of inspirational talks was born, with a starting line-up of five speakers:
Organised by a group of students for students – the PSS team of nine was helmed by Pang Jun Xiang, BBA Accountancy Y3 and Koshae Tan, double degree BBA and BA Y3, with the support of two NUS alumni Lu Jianhao and Joshua Teo.
The National University of Singapore (NUS) Business School has signed a Memorandum of Understanding (MoU) with Shanghai Zhangjiang Hi-tech Innovation Centre (HTIC) and Shanghai ISPACE Investment Management Group Co. Ltd (ISPACE).
Dean Bernard Yeung, with HTIC and ISPACE officials, at the signing ceremony of the MoU.
This partnership will result in the development of mutually beneficial programmes, projects and activities that promote new inventions and business ideas.
Some 181 students, both full-time and part-time, representing some 20 nationalities make up this year’s MBA intake – a rich diversity of nationalities and backgrounds.
Adding to this global mix are Azerbaijani Anar Rahbarli and Peruvian Joao Nunez, making it the first time that countries of Azerbaijan and Peru are represented in the MBA programme.
SAP and NUS signed an agreement today to help enterprises and students become better positioned in today’s digital economy. Both the entities will take part in joint activities to support the further understanding of information processes and their applications to transform enterprises. This new agreement builds on existing collaborations initiated several years ago, on Enterprise Resource Planning technologies and applications.
Sushi on conveyor belts. Customised menu apps on iPads to place orders. Efficient and speedy customer service. And a healthy quality food experience. These are some of the reasons why Singapore-based fast-food chain Sakae Sushi stands out as one of the top brands in the Food & Beverage industry today. Since its first store opened in 1997, the trendy restaurant that serves Japanese food has grown its regional presence, with 35 outlets in Singapore as well as outlets in China and Malaysia.