When Service becomes Passion

It is not every day that one is recognised nationally for outstanding service to society. But when the School’s Deputy Dean and Associate Professor Hum Sin Hoon was among the select NUS members to be awarded the Public Administration Bronze Medal in this year’s 49th National Day Awards, he humbly reminds that there are many who are equally or more deserving.

Besides a striking humility and a passion for his work, Sin Hoon’s selfless service to NUS, as well as to Singapore’s overall education sector, makes him a worthy recipient.


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The Secrets of a Supermarket’s Success Revealed

Sheng Siong is a brand synonymous with supermarkets in Singapore.  What started out as a single shophouse unit has evolved into a chain of 33 stores and is the third largest chain of supermarkets in the city state.  30 years after it was first founded, Sheng Siong is now a listed company with a market cap of over $960 million. The secret recipe for the supermarket giant’s success was recently revealed to the School’s undergraduate students in a sharing session for the Strategic Management class with co-founder and CEO, Mr Lim Hock Chee.

Lim Hock Chee, Sheng Shiong

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National Day Awards 2014

Hearty congratulations to six of our faculty and staff members that have been honoured for their dedicated service and contributions to Singapore.

National Day Awards NUSDeputy Dean and Associate Professor Hum Sin Hoon was conferred the Public Administration Medal (Bronze) for his outstanding service and contributions to Singapore’s education sector. Prof Hum has served the NUS community for over three decades, since he first joined us as a Senior Tutor in 1982. He has since held various roles, including Head of Decision Sciences Department as well as the Dean of the School.

The following five School members have been awarded the Long Service Medal for Civil Servants.  The medal is awarded to those who have completed at least 25 years of service.

  • Wong Poh Kam, Professor, Department of Strategy & Policy
  • Tan Soo Jiuan, Associate Professor, Department of Marketing
  • Ter Kah Leng nee Khew, Associate Professor, Department of Strategy & Policy
  • Mr Abdul Rahim s/o K M Hussein, Operations Associate, Dean’s Office
  • Mr Asnan Bin Mat, Operations Associate, Dean’s Office

Service in the Banking Sector: Obstacles & Opportunities

The banking industry is undergoing massive changes. Financial institutions now have to deal with increased regulations after the 2008 global financial crisis, rapid and disruptive technological advances, as well as the emergence of big data and social media. Despite these changes, keeping the interests of customers at heart and providing them the best service should still remain the basic guiding principle for banks. This is according to the titans of Asia’s financial and banking industries who came together for the 6th Wee Cho Yaw Singapore-China Finance and Banking Forum held on 25th July at the Four Seasons Hotel, Singapore.

WCY Forum

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Building a Collective Voice on Social Entrepreneurship

Key stakeholders in Asia’s social enterprise sector – including social entrepreneurs, business leaders, journalists, policy makers and heads of social enterprise foundations – came together recently to share their feedback, views and discuss Singapore’s social enterprise landscape.


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