Chinese alumni set up entrepreneurship cafés

Led by Alumna and Adjunct Professor Chen Chunhua (Department of Management & Organisation), a group of 55 Asia-Pacific EMBA (Chinese) alumni, has embarked on a mission to build cafes in China that double up as incubators for entrepreneurs.

The Hangzhou cafe

The Hangzhou cafe

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The Hangzhou Cafe

The group recently opened its second café in Hangzhou in early December 2016. The first, based in Nanjing, opened in May 2015. The alumni adopted the brand name “Dreampresso” for the cafes.

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Redefining how we learn marketing

Art and science have permeated the marketing industry today, with disruptive forces – such as digital media, mobile and gaming – shaping the constant battle for the consumer’s attention.

How has marketing education kept up with these changes? How do aspiring marketers ensure they have the right knowledge, skills and training to succeed in this new-age battleground?

Associate Professor of Marketing Ashok Charan is addressing these challenges, one innovation at a time. His prolific background as a global marketing expert in leading fast moving consumer goods (FMCG) companies, combined with his passion for relevant and hands-on marketing training, has led him to create an innovative tool for his students that provides real-world training through simulation.

Destiny© is a FMCG business simulator that imparts strategic marketing skills through a virtual consumer panel. By replicating consumer behaviours, it offers a holistic learning experience. Pit against one another, participants have to implement effective marketing and business strategies, and develop an understanding of what drives store choice and brand choice. In doing so, they become proficient in the use of market knowledge and financial data for day-to-day business decisions.

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Recruitment for a VUCA World

Some 120 recruiters were hosted by NUS Business School’s Career Services team to thank them for their contribution, as well as share and discuss development of talent for a VUCA – Volatile, Uncertain, Complex and Ambiguous – world.

Ms Joan Tay, Executive Director (External Relations) delivering the opening address

Ms Joan Tay, Executive Director (External Relations) delivering the opening address

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Rising to the desert challenge

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NUS Provost and Deputy President Academic Affairs Prof Tan Eng Chye (with the flag) crossing the finishing line with fellow NUS participants

Some 50 NUS Asia-Pacific EMBA (Chinese) (APEX-C) students, along with more than 10 faculty, staff and alumni, took part in the 11th edition of the Business School Gobi Desert Challenge from 22 to 24 May. NUS was one of 40 schools competing in the gruelling 112-km race, where the competitors battled with harsh elements and arid terrain in the Mo-Kia-Yen Gobi Desert.

“We encourage everyone to participate as part of our transformational learning initiative,” said Ms Brenda Cao, Head of APEX-C & Master in Public Administration and Management at NUS Business. NUS was presented with the Shackleton Award, which honours teams with 100 per cent completion rate. NUS had won the award in 2013 and 2014, and the hat-trick is a testament to the strong bonds of cooperation within the team.

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Partaking of the Winners Dream

with male studentsLast month, a packed hall of students met Bill McDermott, CEO of SAP. With nearly 77,000 employees and 300,000 customers in 190 countries, SAP is the world’s business software market leader. Bill is also the author of “Winners Dream: A Journey from Corner Store to Corner Office”, where he shares his journey from teenage entrepreneur to global CEO.

Bill began his professional career at Xerox, where he worked for 17 years and rose through the ranks to become the company’s youngest corporate officer and division president. He joined SAP in 2002 to lead the North America business, and became the company’s co-CEO in 2010 and its sole CEO in 2014.

However, as a businessman, Bill started his journey at 17, just a little younger than our undergraduates, when he bought his first deli with $5,500 in loans. His promise to his creditors then – if he failed to make any of the repayments as scheduled, he would lose the deli. He paid them back, within two months, a total sum of $7,000, including interest. The deli paid his way through college, and was sold once that purpose was achieved.

If life was a deli, this is what Bill took away:

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Carrying Deloitte’s flag on campus

Student ambassador programmes by organisations help develop students’ technical and soft skills. One such initiative is the Deloitte Student Ambassador Program.

Launched in 2014, the Program was introduced to recognise talented new staff. Its Student Ambassadors are those who have accepted priority offers to join the firm upon graduation and have excelled in their studies, co-curricular activities or their internships with the firm.

The 2015 edition of the Program saw Low Zhan Hao Pierre, BAC Year 3 and Ngui Jia Yi, BAC Year 2 joining Deloitte as the firm’s Student Ambassadors. Continue reading

Relazione 2015: Connecting candidates and companies

Relazione Companies

Fifty-two companies. More than 200 students. Government agencies, statutory bodies, financial heavyweights, MNCs, Singapore companies, and even startups like FoodPanda, Lazada and Rocket Internet.

All were taking part in Relazione 2015, the career fair specially organized for the December 2015 and May 2016 graduates. The event was kicked off by Vice-Dean Prof Chng Chee Kiong.

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Farming start-up brings innovation to rural China

An innovative agricultural business formed by six NUS EMBA alumni in southwest China aims to change the face of Chinese farming and improve the lives of rural communities.

The company, Vicfarm Manufacture Association (VMA), was founded by a group of businessmen who studied in the APEX-C MBA programme.

Although they are from a variety of backgrounds ranging from real estate to IT, they feel they have a common dream they can realise.

They believe they can create jobs for farmers in rural areas, so that these places would no longer just be populated by the elderly and the very young, as farmers are forced to seek jobs in cities.

 

 

Scholarship ignites young CEO’s potential

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Ivy Tse Wing Man (top row, centre) with Halogen Foundation Singapore staff

For Business School alumnus Ivy Tse Wing Man (’11), receiving the Lee Kong Chian Global Merit Scholarship as an undergraduate opened up a world of opportunities and gave her the freedom to discover the passion that would shape her future career choice.

The Scholarship – established from gifts from the Lee Foundation and awarded to individuals who demonstrate academic excellence, all-roundness and leadership qualities – gave Ivy the opportunity to throw herself into the many activities on offer at NUS outside the academic programmes.

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