Making a Difference with the Gift of Hope


A gift of hope goes a long way towards helping to keep a dream alive. For the recipients of the NUS Business School Undergraduate Scholarship and Bursary Award 2014, it has definitely made a positive difference.

BBA undergraduate Heng Lijin (pictured above) used to give tuition two to three times a week to help ease the financial burden for her mum, the sole breadwinner of the family.  So when she was awarded the W & Y Holding Bursary, she felt extremely blessed.

“With this bursary, I can now afford to cut down my part-time work and channel my energy into my studies. I am now motivated to work harder towards achieving better academic results,” says Lijin.

Now in year two of her BBA programme, Lijin even found time to be involved in a few community projects such as Charity Fiesta and RunNUS as her way of giving back to society.

The awards are supported by donors from the NUS Business School Alumni Associations, individuals and corporations. This year, about 600 business school undergraduates qualified for bursaries.  Many, like Lijin, take on part-time jobs to pay their tuition fees, earn pocket money and support their families. Their hectic schedules make it a constant struggle to balance their heavy study commitments with their long hours of work. The support of our donors ensures a level playing field for them, and gives them the opportunity to take part in more co-curricular activities that will help them develop into holistic individuals.

“Many of our students shoulder tremendous burdens – not only do they have to study hard like their peers to attain their degrees; but they also have to finance their education on their own. The generosity and graciousness of our donors has created hope for potential future business leaders,” says Associate Professor Chng Chee Kiong, Vice Dean, Undergraduate Studies.


Can Women in Finance Have it All?


Many sources of research demonstrate a striking correlation between gender diversity in senior management to superior corporate performance.

To delve deeper into this finding and discover “How Does One Get More Women into Senior Management Roles,” the Centre for Asset Management Research and Investments (CAMRI) held its second “Influential Women in Banking and Investments Forum.”

Speakers from Barclays Capital, Egon Zehnder and Nikko Asset Management, shared guidance and advice derived from their professional and personal experiences on how they overcame the “double burden” syndrome of balancing work with domestic responsibilities.  According to McKinsey’s 2012 Women Matter survey, this syndrome was deemed the biggest barrier in Asia to increasing gender diversity within the top management of corporations.

“It’s impossible to have it all with no trade-offs,” said Elaine Yew, Member of Global Executive Committee and Managing Partner, Egon Zehnder. “The five factors that made it possible for me to develop my career are role models, a strong support system, a company that was progressive and a supportive partner who was willing to compromise.”

At the close of the forum, all the panellists were asked if they have any regrets?  The answer – a resounding “No!”

Learning the Art of Philanthropy


29 BBA students recently saw their hard work come to fruition during The Asia Centre for Social Entrepreneurship and Philanthropy’s (ACSEP) “Learning by Giving at NUS” event.

As part of a course, “Measuring Success in Philanthropy and Impact Investing,” the students had to identify the most donation-worthy charities in Singapore by adapting and using frameworks and tools created by Northeastern University.  They had to use the RISE assessment framework to ascertain the Relevance, Impact, Sustainability and Excellence of the charities they were looking at.

According to Dr Tan Jee Peng, NUS Visiting Fellow who has had more than 30 years of rich experience with The World Bank, “young people should learn now to give by having actual dollars to give away.  By trusting students to make philanthropic investments… gives them a sense of agency and social responsibility.”

Through the generosity of Mr. Keith Chua, Executive Chairman of ABR Holdings and Chairman of ACSEP’s Advisory Board, the students were empowered to donate a total of SGD40,000 to charities that they identify as being the most donation-worthy.  They include:

  1. Care Corner Family Service Centre (Admiralty)
  2. Cerebral Palsy Alliance Singapore
  3. Singapore Red Cross
  4. Home Nursing Foundation
  5. New Life Community Services
  6. Kidney Dialysis Foundation
  7. Reach Community Services Society

Home Nursing Foundation received an additional SGD5,000 for being voted “Top of the Tops” by the class.

The identified charities were recognized through the award of a grant from the Mrs. Lee Choon Guan Trust Fund, a foundation that honors Mr. Chua’s late great grandmother.

NUS Team on Exchange Wins McCombs Case Competition

McCombs Case Comp

Congratulations to our BBA team for clinching the top prize in the McCombs Fall Case Competition, the most prestigious case competition event held by the McCombs School of Business, University of Texas at Austin.  The annual competition gives students an opportunity to showcase their business talents by helping to solve a real-world business problem proposed by corporate sponsors.

The team comprising Lee Wee Siang, Justin Low Jie Hong, Tay Si Song and Jasper Yong Jia Hua beat 34 others to emerge victors. The students, who are currently on exchange under the Student Exchange Programme (SEP), credit their win to the opportunities provided by the NUS BBA programme.

“We really appreciate this SEP experience and would like to thank those who worked hard to provide us with this once in a life time opportunity,” says Wee Siang.

The SEP offers invaluable international experience for students to develop an awareness and appreciation of other cultures, as well as broaden their outlook and approach to doing business.  For this team, the experience was further enriched when they chose to make the most of the opportunities that came their way.

“We hope to inspire other students to take part in more of such competitions during their exchange as well. It has certainly been a great learning experience for us,” added Wee Siang.

Congratulations to the NUS Cerebration 2014 Global Champs from India’s NMIMS

The Guest of Honour, Marc Hantscher, President, Bosch and Siemens Home Appliances for Asia Pacific presented the prize to the winning NMIMS team


A new champion was crowned at the finals of NUS Cerebration 2014 held on 12 November at the NUS Guild House. The grand prize of S$10,000 went to MBA students from School of Business Management, NMIMS Mumbai (NMIMS), consisting of Aman Jain, Anisha Mukhija and Prince Jain. Teams from Anderson School of Management, Kenan-Flagler Business School and Tuck School of Business joined the NMIMS team in the Grand Final.

The winning team impressed the judges with their proposal for devising the most feasible and convincing business strategy for a Singapore-based interior furnishing company whose business has not been performing as well in India as it has in other Asian markets. The judges were impressed by the thorough research and comprehensive proposal, which included strategies for the premium market, cross-selling and social media engagement.

Cerebration Judges

Cerebration’s esteemed judges included representatives from sponsors Daimler Financial Services, Spring Singapore and OUE.

“It was fantastic to take part in the finals of Cerebration 2014 in Singapore and see the excellent and innovative ideas of the other teams. Despite the pressures, challenges and disagreements we faced leading up to this stage of the competition, it has definitely been an experience that stretched our ability to work as a team, and that is something that will come in useful in the course of our careers,” said Ms Anisha Mukhija from NMIMS.

Organised entirely by our MBA students, the event attracted entries from 601 teams from 150 business schools in 34 countries. Now into its 10th year, the annual NUS Cerebration has seen many changes, including how case requirements have evolved to keep pace with industry developments. This year, participants were tasked to address the transformation of the global economy and rapid digitisation of business and consumer lifestyles – real challenges faced by sponsors Daimler Financial Services and SPRING Singapore.

“NUS Business School is proud to host the world’s largest student-organised MBA case competition and be a global platform for the exchange of knowledge and ideas, in line with our vision to be Asia’s leading business school,” says Associate Professor Susanna Leong, Vice Dean of Graduate Studies, NUS Business School.

For the organisers, it has been a fulfilling journey with unforgettable memories of camaraderie among fellow organisers and students from all over the world. Remarked Mr Amrit Dureja, leader of the Cerebration 2014 organising team and NUS MBA student: “It has been an opportunity we are all thankful for, and an honour to be part of the organising team for the 10th edition of Cerebration. I look forward to seeing future cohorts of NUS MBA students benefit from this enriching experience, just as we have.”

China Business Centre Sets Up Office in Suzhou



NUS Business School’s China Business Centre (CBC) officially launched its Suzhou office within NUS (Suzhou) Research Institute (NUSRI) in Suzhou Industrial Park (SIP) on 27 October.

The launch was part of a larger Framework Agreement between NUS and SIP that was signed by NUS President Professor Tan Chorh Chuan and Mr Yang Zhiping, Director of the SIP Administrative Committee. The Agreement will see a strategic collaboration between SIP and the following NUS centres:

Continue reading

BBA Couple Pays It Forward

BBA couple

For Mr Foo and Ms Tan, their romantic partnership began more than 20 years ago on campus when they were studying for their BBA. This year, as they celebrate their 20th wedding anniversary, they decided to commemorate their courtship days by making a gift to the NUS Campus Couples Bursary Fund.

The NUS Campus Couples Bursary Fund is an alumni-led initiative which encourages couples who met on campus to make a gift to bursaries in support of financially disadvantaged students.

Mr Foo and Ms Tan were inspired by this initiative and have been spreading the word to their friends to generate more awareness for the Fund. They liked that it is a more direct way of giving back “as we know specifically how the money will be used to help the next generation”.

The couple shared fond memories of the time they stayed at Temasek Hall.  They bonded when they participated in activities together and also forged strong lasting friendships with fellow hall mates.

In addition to celebrating a successful marriage as a campus couple, the gift is also dedicated to their two sons. They hope that their gift will act as a good ‘pay it forward’ message to pass along to their children.

“It will remind them to never forget the breaks we have been given in our youth and that we should give back by creating opportunities for generations to come,” says Mr Foo.

“Though our Bursary is small by today’s standards, we hope that it will make a difference to a student with financial difficulties to achieve his or her educational goals and be able to have a fulfilling university experience,” Mr Foo adds.

For more, check out NUS Giving.


Honouring our Trailblazing Alumni

USE THIS_6K1A0131 New 4.jpg_SmallerOnce every two years, we recognize the achievements of alumni who have distinguished themselves as leaders in the private and public sectors.  These are men and women who have made a difference in industry and society, whose accomplishments are a reflection of both their leadership acumen and NUS Business School’s vision of excellence.

This year, a total of 10 outstanding individuals from industries and fields such as agriculture, entrepreneurship, logistics, healthcare, real estate and sports were honoured. Their impact as leaders is seen not just in Singapore, but also in major economies like China and Japan. In addition, the School’s eminent alumni serve on boards across industries in Singapore and elsewhere in the region, and exemplify NUS Business School’s vision of leading from Asia. The recipients were presented their Awards by Singapore’s Minister for Trade and Industry, Mr Lim Hng Kiang.

“NUS Business School has been instrumental in nurturing business leaders, not just for Singapore, but also the region and world,” said Peter Seah, Chairman of DBS Group and alumnus of NUS Business School (BBA Honours, 1968). “Today, it has almost 3,000 students and thousands more alumni, after starting out with a pioneer batch of just 22 students, of which I was one. I am heartened by how the School has adapted well to changing business landscapes and practices.”


At the Awards ceremony, Minister Lim also launched the School’s 50th anniversary celebrations with the unveiling of its 50th anniversary logo. Inspired by the School’s Mochtar Riady Building, the logo design features reed-like columns symbolising flexibility and stability.

More information about this year’s award recipients can be found here.To view interviews of the award recipients, click here.

BBA Team Does The Biz School Proud at Citi International Case Competition


1st Runner Up

All smiles, from left: Abigail Ho, Douglas Eu, Jerome Tan, Eugenia Lee and Assoc Prof Ang Swee Hoon

“The key to unlocking the potential of the future,” said Jerome Tan in his opening salvo that led the NUS team to 1st runner up position at the Citi International Case Competition organized by Hong Kong University of Science & Technology.

The NUS team wowed the judges with their professional consulting-style analysis and sleek presentation to unlock the branding and expansion potential for the Langham Hospitality Group (LHG), a Hong Kong-owned hotel chain consisting of The Langham, a five-star bespoke hotel; Langham Place, a modern luxury hotel; Eaton Hotel, targeted at the Millennials; and a soon-to-be-launched hotel for business travelers.

Besides Jerome, the NUS team comprising Abigail Ho, Douglas Eu, and Eugenia Lee, advised by Professor Ang Swee Hoon, flew our flag high as the only Asian team to make it to the finals. Jerome, a seasoned case participant, led the team. Abigail is in her final year, while Douglas and Eugenia are “newbies” to international case competitions.

“The HKUST Citi International Case Competition was an experience like no other. Having to work on a 22-hour case, as well as to compete in an interrupted Q&A presentation in the finals, definitely pushed the four of us to not only be analytical but also have agile minds,” remarked Eugenia. She added, “The competition brought together individuals from all over the world, and allowed me to forge new friendships that I am definitely going to keep. It was a grueling but rewarding week and I am glad to say that we did our best.”

A challenging competition indeed as there were 18 top universities from 11 countries and 5 continents, pitting against each other.

In the first round with 6 universities competing in each of 3 divisions, NUS emerged winners in their division. The first round chief judge, Mr Bob Van Den Oord, Managing Director and Vice President of Brands at LHG, was impressed with the team’s thought process, analysis and delivery.

In the finals where judges were allowed to interrupt their presentation, the team battled the onslaught of questions from 7 prominent judges representing LHG, Citibank, and consulting firms, Accenture and Oliver Wyman. The judges commented that they could not have delivered that high level of analysis as students at their age.

All in, a feather in the cap for the students and NUS.