2016   21 March 2016
Bringing the Classroom Outside In
Classes where professors hold court and engage in one-way information flow is becoming passe. Today, progressive education engage in “experiential learning”. Assoc Prof Lau Geok Theng of Marketing says students should participate more actively in such programmes: “Employers are now looking at work experience in resumes, not just academic results.…
2016   01 March 2016
Inspiring ideas and encouraging collaboration
The fifth Annual PhD Research Day gives our students from different levels and disciplines an opportunity to interact and exchange ideas for their research. “It is a great opportunity for the students to showcase their research to the entire business school community. By exposing the students to a wider audience,…
2015   14 December 2015
Visit to ARC Children’s Centre
To cap off our year-long Bizad50 celebrations with a heart of festive cheer, a group of fortunate staff and faculty visited the ARC Children’s Centre. After all, that is what Christmas is about – sharing and caring. Not daunted by the torrential thunderstorm, the children cheered as they greeted us…
2015   26 November 2015
More than just selling xiao long bao
Service is everything at Taiwan’s Din Tai Fung restaurant group. For instance, employees at its branch in Xinyi, Taiwan, spent over an hour to help a customer from France recover his lost mobile phone from a taxi. The service spirit CEO Warren Yang wants every Din Tai Fung employee to…
2015   09 November 2015
Victoria’s marketing secrets
At Victoria’s Secret stores, staff would stand in a line to help customers gauge sizes before buying clothing as gifts. This service is for those who are uncertain about sizes. This is an example of how much Victoria’s Secret values its customers, as we found out in our visit to…
2015   29 October 2015
A visit to Unilever Singapore
Associate Professor Ang Swee Hoon led 19 students from her Principles of Marketing class to Unilever’s regional office in Singapore. Business School alumni, Minh Nguyen, Sherlyn Loh, Kwek Li Jun, and Queenie Ou, showed them around. We found out first-hand that it is never a regular office day at Unilever…
2015   23 October 2015
A visit to Google Singapore
Office designers working for Google have an interesting design consideration — Google employees should not be no more than 45 metres away from food.
2015   23 October 2015
A visit to Porsche Centre Singapore
Led by Associate Professor Ang Swee Hoon, 12 students from the Principles of Marketing class visited Porsche Centre earlier this month to find out more about the German sports car maker’s marketing strategy.
2015   22 September 2015
BBA team first to achieve a ‘double’ in case competitions
Team JNAT Consulting became the first Business School team to win both the NUS-Shell Business Case Challenge and UOB-NUS Case Competition in the same year. One reason for their win was that the students were able to act and think like real-life consultants, according to Associate Professor Tan Soo Jiuan…
2015   29 July 2015
Scholarship ignites young CEO’s potential
For Business School alumnus Ivy Tse Wing Man (’11), receiving the Lee Kong Chian Global Merit Scholarship as an undergraduate opened up a world of opportunities and gave her the freedom to discover the passion that would shape her future career choice. The Scholarship – established from gifts from the…