Inspiring ideas and encouraging collaboration

general shot at phd research day 2016The fifth Annual PhD Research Day gives our students from different levels and disciplines an opportunity to interact and exchange ideas for their research.

“It is a great opportunity for the students to showcase their research to the entire business school community. By exposing the students to a wider audience, they improve their work through feedback from diverse perspectives. Furthermore, the event inspires them to embark on fresh research ideas and encourage collaboration across departments,” said Sumit Agarwal, Vice-Dean (PhD and Research) and Low Tuck Kwong Professor.

At the heart of the event is the poster competition held in the MRB atrium where students (second year and above) get to present a visual summary of their research topic in a poster, including the methodology and key findings. Judged by a committee of six faculty members, the posters are assessed based on factors such as originality of the research and the ability to connect to a wider audience.

There are also morning sessions where nominated first-year students present their research works in various seminar rooms.

This year’s winners are:

Pei Sha n HuXiaoliDepartment of Accounting: 1st prize: Pei Sha & Hu Xiaoli; 2nd prize: Ma Jiameng; 3rd Price: Guan Xinjiao

Lyu GuodongDepartment of Decision Sciences: 1st prize: Lyu Guodong; 2nd prize: Tang Qinshen; 3rd Price: Chen Zhi

Department of Finance: 1st prize: Zhang Jian; 2nd prize: Zou Qiqi; 3rd Price: Zhang Changhao

Yang ZheshuaiDepartment of Marketing: 1st prize: Yang Zheshuai; 2nd prize: Xu Xiaoyan; 3rd Price: Jia Miaolei

Sherry AwDepartment of Management & Organisation: 1st prize: Sherry Aw; 2nd prize: Liu Yukun; 3rd Price: Gabriel Henry Jacob

Xiao FenglongDepartment of Strategy & Policy: 1st prize: Xiao Fenglong; 2nd prize: Tan Hongbin; 3rd Price: Hu Tianyou and Siddharth Natarajan

Visit to ARC Children’s Centre

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To cap off our year-long Bizad50 celebrations with a heart of festive cheer, a group of fortunate staff and faculty visited the ARC Children’s Centre. After all, that is what Christmas is about – sharing and caring.

Not daunted by the torrential thunderstorm, the children cheered as they greeted us with their broad smiles.

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More than just selling xiao long bao

Service is everything at Taiwan’s Din Tai Fung restaurant group. For instance, employees at its branch in Xinyi, Taiwan, spent over an hour to help a customer from France recover his lost mobile phone from a taxi.

The service spirit CEO Warren Yang wants every Din Tai Fung employee to have is to “treat every customer as you would treat your family member, and genuinely show them your care and concern”, according to Associate Professor Brian Hwarng, Department of Decision Sciences.

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Victoria’s marketing secrets

FullSizeRenderAt Victoria’s Secret stores, staff would stand in a line to help customers gauge sizes before buying clothing as gifts. This service is for those who are uncertain about sizes.

This is an example of how much Victoria’s Secret values its customers, as we found out in our visit to the company’s ION Orchard flagship store in Singapore. Associate Professor Ang Swee Hoon led six students (all BBA Year One) from her Principles of Marketing on this visit.

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A visit to Unilever Singapore

unilever gp imageAssociate Professor Ang Swee Hoon led 19 students from her Principles of Marketing class to Unilever’s regional office in Singapore. Business School alumni, Minh Nguyen, Sherlyn Loh, Kwek Li Jun, and Queenie Ou, showed them around.

We found out first-hand that it is never a regular office day at Unilever Singapore.

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BBA team first to achieve a ‘double’ in case competitions

team JNAT Consulting

Team JNAT Consulting became the first Business School team to win both the NUS-Shell Business Case Challenge and UOB-NUS Case Competition in the same year.

One reason for their win was that the students were able to act and think like real-life consultants, according to Associate Professor Tan Soo Jiuan of Marketing, who was a member of the judging panel for both competitions.

“We put ourselves in the shoes of a consulting team, and thought about what the client would want from us. From there, we came up with the strategy that our client would be happy with,” said Team JNAT member Jonathan Koh.

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Scholarship ignites young CEO’s potential

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Ivy Tse Wing Man (top row, centre) with Halogen Foundation Singapore staff

For Business School alumnus Ivy Tse Wing Man (’11), receiving the Lee Kong Chian Global Merit Scholarship as an undergraduate opened up a world of opportunities and gave her the freedom to discover the passion that would shape her future career choice.

The Scholarship – established from gifts from the Lee Foundation and awarded to individuals who demonstrate academic excellence, all-roundness and leadership qualities – gave Ivy the opportunity to throw herself into the many activities on offer at NUS outside the academic programmes.

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Bizad Abroad 2015 Ventures Beyond Asia

In the words of St Augustine, “The world is a book, and those who do not travel read only one page.” This summer, I got the chance to read a new page through Bizad Abroad 2015.

Bizad Abroad is an annual student-led initiative by NUS Business Club, which aims to raise awareness of doing business in a foreign environment and increase cultural appreciation. This is the first time that Bizad Abroad has ventured outside of Asia, to a land that sits on two continents – Istanbul, Turkey. And I couldn’t pass up such an opportunity.

Istanbul was an eye-opener, a hidden gem and a feast for the eyes. Here are a few highlights of what I learned:

Bizad Abroad 2015 outside the Blue Mosque

Bizad Abroad 2015 team outside the Blue Mosque

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