Led by Associate Professor Ang Swee Hoon, 12 students from the Principles of Marketing class visited Porsche Centre earlier this month to find out more about the German sports car maker’s marketing strategy.
Our host was Francis Lee, Managing Director, Porsche Centre Singapore, who brought us around the showroom. He gave an overview on Porsche’s markets across the world as well as their unique challenges and opportunities.
The carmaker understands the importance of having a unique brand that allows people to identify with, and it concentrates its efforts and resources on its target audience. For instance, there is a Porsche-branded café for owners to relax while their cars are being serviced at the Centre.
Being a car enthusiast, I was extremely excited about the opportunity to visit Porsche Centre Singapore. We even had the chance to view the new Porsche Cayman GT4 model.
Learning beyond the classroom was refreshing and well-received by the students. It has been an eye-opening experience for the class.
The contributor, Ting Jing Xi Cyril, is a second-year BBA student.
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